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I was asked to help sell Wonderful Pistachios, but they're so great they sell themselves. Sales haven't gone up in the last 30 seconds, so let's work on branding.

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Controversy over Cracker Barrel's new logo continues to escalate, with one of the restaurant's board of directors facing major backlash over his heavy DEI background and support for far left values. Conservative activist Robbie Starbuck called out Gilbert DeVia in a video posted on X late last week, criticizing the company's leadership and calling the recent changes a years long campaign to cater to the far left and abandon the values of its Middle America customer base. Starbuck referencing DeVilla's ownership of a consulting firm that focuses on pushing DEI and also advertising, and he was behind the woke advertising push; he was also one of the people responsible for DEI at Disney, where he served as a vice president to oversee, quote, global diversity. Cracker Barrel responded: "mister DeVilla's service as a marketing executive with Fortune 500 companies has provided insights for Cracker Barrel where we serve around 200,000,000 guests annually across the entire country." The image of uncle Herschel will remain on the menu, road signs, and in the country store. Upon the new logo's release, Cracker Barrel, it did lose almost $100,000,000 in market value.

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Cracker Barrel spending $700,000,000 on a rebranding plan that they say will turn the product from old rustic to perhaps more modern streamlined. After a week's backlash, the company issued an apology: "we know we won't always get everything right the first time, but we'll keep testing, learning, and listening to our guests and employees." Critics called it lame: "you kicked uncle Herschel to the curb. Now you are paying the price. Own it and stop making excuses," and, "eating Sunday supper in a place that looks like a car dealership does not say vintage Americana." The stock price has dropped 10 percent since this controversy began, about a $143,000,000 in value wiped off the books. Cracker Barrel wants to move ahead, but it's not happening anytime soon.

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Harley Davidson has "gone woke" under CEO Jochen Zeitz, a German who aims to bring a "European way of thinking" to the company. Zeitz wants to make Harley Davidson a "green company" by electrifying it and eliminating gasoline motors. He is described as a DEI executive who forces the workforce into DEI "reeducation camps," including white men-only diversity training. Zeitz has allegedly sponsored drag queen story time for children. Sales have dropped 13.7%, the Milwaukee biker rally decreased by 25%, and stock has dropped 11% since these changes. The speaker claims Harley Davidson tents were empty at Sturgis, and many people will not buy new Harleys until Zeitz is fired. The speaker accuses Zeitz of racism against white men and compares his actions to "Hitler stuff" and reeducation camps in 1940s Germany. Zeitz wants to make Harley Davidson an urban product, replacing its rural base with electric bikes for city dwellers. The speaker is boycotting Harley Davidson products until Zeitz is removed.

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An employee expresses their frustration with customers, emphasizing they don't care due to being a part-time employee on their way out. They encourage a customer to tell their friends not to shop there. The employee mocks customers asking for discounts on expired sales and suggests they need to go to the quantum realm to get the old price. The employee suggests customers stop coming if their orders are always messed up and to look inward. They sarcastically offer to speak to the customer's mother. They state the manager doesn't know what's going on either. The employee denies the back is a magical place and says the website is wrong about items being in stock. They suggest yelling at the computer instead. They question why customers shop there if it's cheaper elsewhere and offer directions to other stores. The employee expresses annoyance at working on Thanksgiving because of customers. They mock the idea that the customer is always right and sarcastically offer 100% off coupons. They threaten to charge double and tell a customer to get out because they chose to shop instead of letting them go home.

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The speaker addresses the audience and points out a waitress named Shay. He explains that Shay asked him about his hat, which supports Trump, while he was at Hooters. He expresses frustration that some women don't act professionally and mentions that he was spending money at the establishment. The speaker believes that Shay's behavior was triggered by his hat and mentions that he is filming the incident. He mentions calling the police and continues to express his frustration. The speaker plans to inform the manager about the situation and hopes Shay brings the manager.

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Bud Light made a big mistake with a social media post by Dylan Mulvaney. The post portrayed a disrespectful and false representation of women, which angered many people on social media. Bud Light paid Dylan to behave this way and represent their brand, but it backfired. Former Bud Light customers expressed strong reactions on Twitter and Instagram, and Bud Light employees who love their country and were attracted to the company's pro-America image feel embarrassed and stuck. The speaker encourages these employees to find a new job with a company that aligns with their values. The speaker, Kalkidan Meyer, states that they will not be drinking Bud Light anymore.

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I swiped the EBT. It said decline. Girl, I ain't paying no cash. Hell no. You ever been in a situation like this with a bonnet wearing Lafonda? You're not racist. You're just exhausted. That's what my doctor prescribed me, Civilize. Not to make it better, just so I could keep my mouth shut and walk away. With Civilize, you don't hear the ignorance. You don't feel the heat. You just move forward. Thanks to CIVILIZE. I don't even hear it anymore.

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A restaurant worker recounts serving a table of MAGA supporters at a Mexican restaurant. The worker questioned why they were there, suggesting that the cuisine of a country whose people they are trying to exclude is not for them. The worker suggested they should instead eat unseasoned chicken and green bean casserole.

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A concerned parent in North Texas expresses frustration over recent news about Chick Fil A hiring a VP of diversity, equity, and inclusion. They struggle to find a restaurant that aligns with their values, mentioning various fast-food chains. They criticize a CEO's apology for using a racial slur, question the motives behind a charity run by a certain restaurant, and express disapproval of using a soccer star in advertisements. They also mention a burger chain's association with communism and highlight a program that promotes reading in exchange for free pizza. The parent concludes by mentioning a restaurant with a good kids' menu.

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Speaker 0: Apology tour due to online criticism and advertisers leaving. Speaker 1: Bob Ives was interviewed today. Stop. Speaker 2: I don't want advertisers who try to blackmail me with money. Go fuck yourself. Speaker 1: I understand. Bob, if you're here, let me ask you. Speaker 2: That's how I feel. No advertising. Speaker 1: What are your thoughts?

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Speaker 0: We're not black owned, we're Indonesian. This isn't black culture, it's Asian. Is this a trap house? Yes, it is. You're stealing black culture. I thought this was a black-owned business. It's not. Welcome to Stik Talk, a Black-owned restaurant in Houston that combines Japanese hibachi with Cajun flavors. They offer hearty entrees, homemade sauces, and handcrafted cocktails. Check them out.

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The Harley Davidson CEO is a strong advocate for sustainability and DEI initiatives, aligning the company with globalist and woke agendas. He signed onto the UN Global Compact for LGBTIQ+ inclusive businesses and aims to transform food and financial systems. The CEO's commitment to wokeness has sparked concerns among customers. Viewers are encouraged to voice their opinions to Harley Davidson to potentially change the company's direction.

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A parent criticizes Tractor Supply for being woke and anti-American. They mock the CEO for promoting diversity and inclusion. Inside the store, they find items like COVID horse paste, pride tennis balls, and gender-neutral fitting rooms, fueling their outrage. The speaker questions if the anger is a result of conservative media's need for constant targets.

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Julie, CEO of Cracker Barrel, says 'we fucked up' and that they will fix it starting with Uncle Herschel. 'You're back in the logo. Yeah.' She declares they 'went woke' and 'doubled the fuck down' on southern roots. 'How are those pancakes tasting? It's like a kid rock concert in my mouth.' She asks, 'Do you own a certain red hat? Well, guess what? 25% off.' 'How do you like them pancakes? I'll take it, but I'm still gonna call you woke.' She pleads, 'Please. Please. Please come back to Cracker Barrel.' 'I beg of you.' She states, 'I just lost this company a $100,000,000 over a logo made in Canva.' 'I thought you fuckers like that Chip and Joanna shit.' 'Lesson fucking learned. Help a sister out, please.'

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Speaker 0: Many people owe miss Linda Yacarino an apology. Initially, she faced criticism and was labeled as a World Economic Forum lizard person, a globalist shell, and a snake. However, she has proven her commitment to free speech and humanity by putting her esteemed reputation on the line. Despite facing backlash from Media Matters and powerful individuals calling for her resignation, Linda remains steadfast and continues to release impressive statements. Those who spoke ill of Linda should apologize to her now. Let's appreciate the great job she is doing. Thank you, Linda.

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Speaker 0: Apology tour, if you will. There was criticism and advertisers leaving. We talked to Bob Ives today. Stop. Speaker 2: Don't advertise. If someone tries to blackmail me with money, go fuck yourself. Speaker 1: It is clear. Hey, Bob. If you're in the audience. Speaker 2: That's how I feel. Don't advertise. Speaker 1: How do you think then?

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Nikki Haley's campaign launch video was criticized for sounding like a woke Bud Light ad, with references to kicking in heels. During debates, there were accusations of corruption and failed leadership. One speaker claimed that Haley would send kids to die for personal gain, while another rejected the use of identity politics in the party. The double standards and frustration with identity politics were highlighted. The transcript ends with the statement that being a woman does not grant immunity.

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At a meeting of canceled mascots, the white member asks, 'So they're not just canceling minority mascots anymore?' 'They're coming for all of us.' The new member explains being told by 'A white lady' that 'I'm racist. I mean, how? How?' The group counters, 'It's those millennials. They ruin everything.' They add, 'Millennials are in their forties now. I think the problem is Gen z.' A running gag asks, 'What is in that barrel? Is it crackers?' with guesses like 'fish,' 'cheese,' 'rice.' The new member states two things: 'One, I'm just a folksy guy who wants to help sell southern style cooking.' 'Two, if you keep asking about the barrel, it's gonna be the biggest regret of your life.' The barrel seems to move; 'The public has demanded me back. So long, the losers.' 'That's nice. Maybe there's hope for all of us.'

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If you don't have one of these for Christmas, I'm not coming. I’ve got some potatoes on it, but if you don’t have this, I’m out. Is it Timna? Where’s Footsie? I’m flipping the top, but my cousin makes it better. If you don’t have one of these, I’m not coming for Thanksgiving either. This isn’t anything like what Kurt made before.

PBD Podcast

John Bolton RAID, Trump EMERGENCY Press Briefing, Newsom's CRINGE Tweets & Target STOCK Crisis | PBD
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Morning headlines collide as the hosts open with a dramatic sweep of power and politics. The FBI raided former national security adviser John Bolton’s Maryland home at 7 a.m. as investigators pursue classified documents in a leak probe. Meanwhile, Gavin Newsom appears buoyant, celebrating state victories and redistricting moves that tighten Democratic control. The discussion touches on New York’s appellate ruling overturning a $500 million penalty against Donald Trump, and threads through topics from a looming Jubilee and corporate headlines to military moves against drug cartels and the broader question of accountability for those in power. Walmart and Target are described in parallel as stock moves, leadership shifts, and cultural flashpoints drive investor attention. Target announces internal promotion Michael Fidelki as CEO effective 2026, while Wall Street shows mixed relief; investors expect an external hire. Meanwhile Walmart leverages tariff pressures to raise prices and retain customers. The conversation widens into a wave of corporate culture backlash, with DEI policies and consumer boycotts feeding into earnings narratives, and a veteran host weighs whether the backlash will sink or salvage brands as a coalition of customers reconsiders whom they support with their dollars. Another thread centers on Cracker Barrel’s logo refresh and leadership choices. The hosts dissect the move away from the folksy image, the questions about leadership hires from the Taco Bell ecosystem, and the acrimony over public relations missteps. They compare the decision to earlier brand sketches and note how retail icons can suffer when culture shifts collide with customer expectations. They also cover Bed Bath & Beyond’s California stance, Marcus Lemonis’s critique, and the political climate’s impact on business climate, hinting that California’s regulatory maze may chill investment. The UK revival story adds a religious countercurrent, with a surge in church attendance and belief among young adults, framed as a counterweight to secular trends and policy strain. The conversation loops back to power, faith, and accountability, even as the hosts share personal reflections on God’s role in their lives. A separate Kentucky case of a judge killed in his chambers by a sheriff triggers debate about vigilante justice, power dynamics, and due process, underscoring how bold actions ripple through law, media, and public sentiment.

The Megyn Kelly Show

Bud Learns "Go Woke Go Broke," & Female Athletes Go Anti-Woman, w/ Emily Jashinsky & Eliana Johnson
Guests: Emily Jashinsky, Eliana Johnson
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Megyn Kelly opens the show discussing the fallout from Bud Light's marketing strategy, which aimed to appeal to a small demographic by featuring transgender activist Dylan Mulvaney. The decision has led to a significant drop in sales, with reports of up to 70% declines in some markets. Kelly and her guests, Emily Jashinsky and Eliana Johnson, analyze the implications of this marketing move, questioning whether Bud Light's executives understand their core audience and whether they prioritize social activism over financial performance. The conversation shifts to the broader cultural implications of corporate decisions influenced by social justice movements, with Jashinsky noting that companies may sacrifice short-term profits for favorable diversity and inclusion ratings. They discuss the disconnect between corporate strategies and consumer sentiments, particularly in the context of Bud Light's traditional customer base. The hosts also touch on the Tennessee State House drama involving expelled representatives, highlighting the media's portrayal of these figures as civil rights icons despite their disruptive behavior. Kelly expresses skepticism about the long-term impact of their actions on Tennessee politics. The discussion then moves to the Biden administration's strategy to engage young voters through social media influencers, with Kelly and her guests critiquing the effectiveness of this approach. They note the challenges Republicans face in connecting with younger demographics, particularly on social issues like abortion and climate change. In a segment on the Dalai Lama, the hosts react to a controversial incident where he asked a young boy to suck his tongue, condemning the behavior and questioning the defenses offered by some commentators. They express concern over the normalization of inappropriate behavior towards children and the implications of such incidents on societal values. Finally, they discuss a UK television program featuring naked adults in front of teenagers, debating the appropriateness of such exposure and the potential impact on young viewers' understanding of body image and sexuality. The hosts conclude that discussions about sexuality should remain private and should be guided by parents rather than public broadcasts.

This Past Weekend

Ari Shaffir | This Past Weekend w/ Theo Von #418
Guests: Ari Shaffir
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Theo Von closes a tour announcement with dates for Return of the Rat across January to June, noting added shows as they sell out and offering Rat King pricing before Friday, November 18th, with tickets via theovan.com thereafter. Today's guest is Ari Shaffir, who talks about a long, winding path as a content creator and a renewed focus after burnout. He describes a period so fatigued that he could barely talk, then recovery through peptides, vitamins, and an Ayahuasca retreat, followed by a gradual improvement over weeks. Theo relates his own recent push to take time off and listen to advice from friends who urged rest. They reminisce on early hustle, including jokes about Continental breakfasts and quirky hotel experiences, and pivot to Ari’s latest project, a special titled Jew, released on YouTube. Ari explains the journey: five and a half years in the making, cancellations along the way, and a decision to post on YouTube to retain ownership and avoid Netflix’s producer-credit politics. He shares shooting costs—“a couple hundred grand, about two hundred thirty”—and the editing process after a Paris trip that helped tighten setups and remove repetition. He notes that the project’s tone remains reverent and self‑mocking, and he discusses the risks and realities of making Jewish humor in a climate sensitive to anti‑Semitism. The conversation shifts to how culture treats satire, including a cautionary pancake‑logo incident about a Black‑owned business and a broader discussion of anti‑Semitic narratives, identity and comedy. They reflect on Hollywood’s diversity dynamics, the media’s framing of Trump and Trumpian rhetoric, and how platformed voices sometimes collide with audience expectations, from SNL’s move to keep or replace guests to Elon Musk’s Twitter leadership decisions. Ari shares deep, provocative stories from his experiences at shows, including a memorable orgasm‑meditation workshop and the wild, sometimes risky terrain of comedy and sex. He also riffs on trolling, online persona, and the ethics of pushing boundaries with respect to audiences who push back. He suggests a bold future for creators: a subscription platform where comedians own their content, fund a cooperative slate of specials, and share proceeds more directly than on current ad‑driven models; the math imagines millions of subscribers and substantial payer commitments. They discuss travel, future projects, and a desire to take the podcast on the road—You Be Tripping—testing formats in studios and on location. Ari promotes Jew and invites listeners to watch, donate to support freedom of comedy, and follow touring updates on AriShaffir.com and Ari’s YouTube channel. The conversation blends humor, risk, and the practicalities of building a career in modern comedy.

The Megyn Kelly Show

Bud Backlash Grows, Mr. Beast Fallout, and End of Merit, with Michael Knowles and Heather Mac Donald
Guests: Michael Knowles, Heather Mac Donald
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Megyn Kelly opens the show discussing the recent controversy surrounding Budweiser and its CEO Brendan Whitworth's statement regarding the backlash from their marketing campaign featuring Dylan Mulvaney. Kelly criticizes Whitworth's attempt to appeal to American values without addressing the core issue of the campaign's divisiveness. Michael Knowles agrees, suggesting that Anheuser-Busch should have remained silent rather than worsening the situation with vague statements. He emphasizes that the company needs to take a definitive stance on contentious issues like transgenderism, as neutrality leads to backlash. Kelly and Knowles highlight the disconnect between the company's marketing decisions and its traditional consumer base, arguing that Budweiser underestimated the backlash from those feeling insulted by the campaign. They discuss the broader implications of corporate responses to social issues, noting that companies must be aware of their audience's values. The conversation shifts to Donald Trump Jr.'s defense of Budweiser, where he argues against the boycott due to the company's past support for Republicans. Knowles counters that the CEO's lack of accountability for the marketing decisions reflects poorly on the company, suggesting that leadership changes may be necessary. Kelly and Knowles also touch on the cultural implications of the Budweiser controversy, noting that the backlash represents a growing conservative pushback against perceived corporate wokeness. They discuss the potential for new companies to emerge that cater to traditional values, reflecting a shift in consumer preferences. The discussion transitions to Heather Mac Donald's new book, "When Race Trumps Merit," which critiques the current state of racial equity initiatives in education and other sectors. Mac Donald argues that the focus on racial representation undermines meritocracy and leads to a decline in standards across various fields, including medicine and the arts. She emphasizes the importance of addressing academic skills gaps rather than blaming systemic racism for disparities in representation. Mac Donald highlights the detrimental effects of eliminating advanced placement classes and the shift in medical education standards, arguing that these changes compromise the quality of education and healthcare. She calls for a return to merit-based systems and accountability in addressing disparities, advocating for a focus on individual effort and achievement rather than racial identity. The conversation concludes with a discussion on the cultural implications of these trends, emphasizing the need for a renewed commitment to excellence and the dangers of prioritizing diversity over merit in critical fields.

The Knowledge Project

The Power Of Possible - Kat Cole | The Knowledge Project 117
Guests: Kat Cole
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Kat Cole shares her experiences in the restaurant industry, particularly her journey with Hooters and Cinnabon. She recounts a pivotal moment in Buenos Aires where she discovered that the franchise's low-quality ribeye steak sandwich was insulting to local tastes. This realization led her to question whether to adhere strictly to corporate standards or adapt to local preferences. Cole emphasizes the importance of listening to feedback and making necessary changes for the sake of quality and customer satisfaction. She reflects on her upbringing, where her mother’s difficult decision to leave an alcoholic husband taught her about the "dark side of gratitude," highlighting how being overly grateful can sometimes prevent individuals from seeking better circumstances. Cole identifies herself as a "pragmatic optimist," believing in people's potential and the importance of seeing them positively, despite the occasional disappointments. Cole shares a story from her time as a waitress at Hooters, where she creatively handled a difficult customer by turning the situation into a positive experience, showcasing her belief in the power of perspective. She discusses her rapid rise in the corporate world, taking on leadership roles at a young age and learning from her mistakes, particularly the challenges of transitioning from peer to leader. She emphasizes the significance of maintaining close relationships with customers and employees to understand their needs better. Cole outlines her approach to leadership, which includes asking critical questions during monthly check-ins with her husband and team, focusing on what can be improved and what should be continued. Cole concludes by expressing her desire to be remembered as someone who helped others realize their potential, emphasizing the importance of personal growth and the impact of shared experiences.
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