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The Global Engagement Center, supported by allies, exposes Russian disinformation campaigns worldwide. Collaborating with tech companies, we combat false stories. Our focus is on getting truth to Russia amid a ban on independent news.

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We invest heavily in fighting misinformation by enforcing policies, promoting authoritative sources, avoiding borderline content, and not monetizing misleading information like climate change denial. We remove content violating policies, elevate trusted sources, and avoid recommending low-quality content. Our approach is similar to Google's search results, prioritizing reputable sources for sensitive topics like health and news.

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Welcome to Cybersecurity 101. Today, we're discussing countering disinformation on social media. With the abundance of fake and dishonest information online, it's important to know how to identify it. In recent times, there has been a surge in false information about COVID-19. While some misinformation stems from ignorance, there are deliberate attempts to mislead, harm, or manipulate. This intentional spread of false information is known as disinformation. It can undermine trust in public health, leading to lower vaccine acceptance and adherence to safety protocols. Additionally, disinformation can divide communities, resulting in increased infections and deaths. In this lesson, we'll explore how social media is used to influence and provide strategies to identify and counter disinformation.

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YouTube aims to be on the right side of history when making decisions. YouTube has improved at stopping abuse and misinformation, but videos still slip through. One example is the "Plandemic" video, which alleged that Dr. Fauci spread the virus and that masks spread coronavirus. YouTube's policies have been updated many times since the COVID-19 crisis, and the "Plandemic" video violated those policies. YouTube removed the video, but many people re-uploaded it using different techniques to evade detection. It took time for YouTube's systems to catch all the copies, but they were eventually taken down. The issue was not with policy, as the video always violated existing policies.

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We are partnering with Twitter to provide accurate vaccine information when users search hashtags like vaccination or anti-vaccine. Public health agencies' websites will appear in the search results. Similar collaborations have been done with other organizations. We have also discussed with Facebook about removing scientifically disproven or debunked information. Facebook is currently working with the US CDC and seeking input from experts to identify misinformation. If information is proven to be false, they have the opportunity to remove it. Additionally, we are collaborating with Google and other platforms.

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Presenting new ways to minimize misinformation and combat dangerous extremist views.

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Our current focus is on prebunking to prevent misinformation rather than debunking after the fact. Preemptively injecting people with weakened fake news can build cognitive antibodies against manipulation. This approach is likened to a psychological vaccine. The initiative involves partnerships with Cambridge University, the Department of Homeland Security, and Google's Jigsaw unit.

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We developed real-world interventions, like the game Go Viral, to help people identify fake news about COVID-19. We collaborated with organizations, governments, and social media companies, including the Cabinet offices, the World Health Organization, and the United Nations Verify Campaign. Through our game called Bad News, users experience a simulated social media feed and learn how misinformation spreads. Our research shows that people who go through our interventions become better at recognizing fake news, gain confidence in discerning fact from fiction, and share less fake news with others.

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There are good and bad journalists, but when the public mistrusts us and turns to misleading alternative sources, it's problematic. Without a common set of facts, it's difficult to solve society's big problems. CourseCorrect is using machine learning and AI to identify and combat misinformation. They analyze linguistic patterns, network science, and temporal behavior to pinpoint misinformation sources and its reach. Tailoring corrections based on the context of the person is crucial for effectiveness. CourseCorrect's experiments have shown that strategically placing correct information in social media networks can reduce the spread of misinformation. By testing different strategies, they can advise journalists on the most effective ways to combat misinformation. A former Facebook public policy director is part of the team, bringing valuable experience in coordinating the company's work during elections.

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To combat information manipulation, we must focus on prevention rather than cure. Prebunking, like vaccination, is more effective than debunking. By educating people about disinformation and its tactics, we can reduce its impact and build societal resilience.

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Many people overlook their options in dealing with misinformation on social media. Early detection is key to tracking and countering harmful narratives. Legal action can be taken against profit-driven disinformation networks. Fact-checking alone may not change beliefs, so building counter narratives is crucial. Our organization helps detect, assess, and mitigate the impact of misinformation to prevent future issues. The recent events at the US Capitol highlight the real-world consequences of online disinformation. Translation: It is important to detect and counter harmful narratives early to prevent misinformation from causing real-world harm. Legal action can be taken against profit-driven disinformation networks, and building counter narratives is essential. Our organization helps organizations address the impact of misinformation to prevent future issues. The recent events at the US Capitol show the consequences of online misinformation.

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We collaborate with over 80 fact-checking organizations worldwide in more than 60 languages to address content that doesn't violate our policies. When these partners identify false posts, especially about COVID or vaccines, we limit their distribution. Additionally, we use warning labels and reduce the visibility of such posts in people's feeds. This comprehensive approach involves providing authoritative information, removing harmful misinformation, and dealing with borderline content. Our goal is to continually improve our strategy.

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YouTube prioritizes removing COVID-related misinformation by enforcing policies and promoting content from trusted sources. They collaborated with the Biden administration to spread accurate vaccine information through creators. Understanding anti-vaxxer behavior is crucial, so YouTube features diverse voices sharing personal reasons for getting vaccinated. This approach aims to provide a range of perspectives to combat vaccine hesitancy effectively.

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The threat of disinformation and foreign interference is growing. To combat this, we are introducing the European Democracy Shield. This initiative will identify and counter information manipulation, work with national agencies, detect foreign interference, enhance AI deepfake detection, and promote resilience.

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YouTube aims to be on the right side of history when making decisions. YouTube has improved at stopping abuse and misinformation, but videos still slip through. One example was the "Plandemic" video, which alleged that Dr. Fauci spread the virus and that masks spread coronavirus. YouTube stated that the "Plandemic" video violated their policies, which have been updated many times since the COVID-19 crisis. The video was removed, but many people re-uploaded it using different techniques to evade detection. YouTube uses a combination of people and machines to address these violations, and eventually brought all copies down. YouTube claims the issue was never with policy, but with enforcement.

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Our current focus on debunking misinformation is often ineffective because once false information is encountered, it becomes difficult to correct. Prebunking, or preemptively educating people about misinformation, is more effective. This approach is like a psychological vaccine, based on the theory of inoculation. Just as a weakened virus dose triggers antibody production, exposing people to fake news examples can help them build cognitive defenses against misinformation.

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Addressing disinformation requires a whole of society approach. It's not something that can be fixed by governments alone. This is a challenge recognized by some countries in Europe and North America. To combat disinformation, governments, multilateral institutions, social media platforms, and political leaders need to work together. Democracy relies on a healthy information space achieved through a collective effort. Countering disinformation requires a whole of society response, involving the private sector, public sector, and civil society. Cooperation from tech platforms and enforcement of terms of service are crucial, but government involvement is also necessary. The solution lies in a comprehensive approach that acknowledges the problem and involves all stakeholders.

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We are partnering with Twitter to provide accurate vaccine information when users search certain hashtags like vaccination or anti-vaccine. Public health agency websites will appear in the search results. Similar collaborations have been done with other organizations. We have also discussed with Facebook how to remove scientifically disproven or debunked information. Facebook is currently working with the WHO and the US CDC to identify misinformation. If experts confirm it as misinformation, Facebook can remove it. Additionally, we are collaborating with Google and other platforms.

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The panel discussion focuses on how major platforms like Google, Twitter, and Facebook are addressing false and misleading narratives surrounding COVID-19. The speakers discuss their policies and strategies for moderating and mitigating misinformation. They highlight the importance of providing authoritative information, removing harmful content, and addressing borderline content that could lead to vaccine hesitancy. The panelists also acknowledge the challenges of handling misinformation during a rapidly evolving crisis and emphasize the need for flexibility and adaptability in their approaches. They mention the use of AI systems and human review to sift through vast amounts of data and the importance of partnerships with health authorities and fact-checking organizations.

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This week, an initiative was launched with companies and nonprofits to improve research and understanding of how automated processes curate online experiences. This is important for understanding online mis- and disinformation, a challenge that leaders must address. While it's easy to dismiss disinformation, ignoring it poses a threat to valued norms. How can wars end if people believe their reasons are legal and noble? How can climate change be tackled if people don't believe it exists? How are human rights upheld when people are subject to hateful rhetoric? The goals of those who perpetuate disinformation are to cause chaos, reduce the ability to defend, disband communities, and collapse countries' collective strength. There is an opportunity to ensure these weapons of war do not become an established part of warfare. Despite facing many battles, there is cause for optimism because for every new weapon, there is a new tool to overcome it. We have the means; we just need the collective will.

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We collaborate with organizations worldwide to implement our research into interventions like the game "Bad News," created to help people identify fake news about COVID-19. Through partnerships with the UK Cabinet Office, World Health Organization, and UN Verify Campaign, we target vulnerable audiences. "Bad News" simulates social media feeds, teaching users how misinformation spreads. Our studies show that participants improve at recognizing fake news, gain confidence in discerning truth from falsehood, and share less misinformation with others. Translation: We work with various organizations globally to apply our research in interventions like the game "Bad News," which helps people detect fake news about COVID-19. Through partnerships with the UK Cabinet Office, World Health Organization, and UN Verify Campaign, we target susceptible audiences. "Bad News" simulates social media feeds, educating users on how misinformation spreads. Our studies indicate that participants enhance their ability to identify fake news, gain confidence in distinguishing truth from lies, and share less misinformation with others.

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Current measures focus on debunking and correcting misinformation, but research shows it's difficult to change people's beliefs once they've been exposed to falsehoods. This is called the continued influence of misinformation. Prebunking, on the other hand, is more effective. It involves protecting people before they encounter fake news. It's like a psychological vaccine based on the theory of inoculation. Just as a weakened dose of a virus triggers the production of antibodies, preemptively exposing people to fake news or manipulation techniques helps them develop cognitive antibodies against misinformation.

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Speaker 0: Cognitive control runs deeper than simply changing what you think; it shapes the very process of how you think. Are your thoughts really your own? We’ll break down techniques that sneak past your critical thinking to lead you to a conclusion, often without you realizing it. We’ll start with weaponized language, then show how reality itself can be distorted and simplified, and finish with methods that control someone’s entire environment. We begin with weaponizing words. Words are the building blocks of thought, and these techniques create emotional shortcuts before logical analysis can wake up. Loaded language uses words packed with emotional baggage to evoke reaction without evidence. Example contrasts: neutral terms versus loaded ones (public servant vs. bureaucrat; estate tax vs. death tax). Paltering is lying by telling the truth—carefully choosing only true statements to create a misleading picture (e.g., “I did not have textual relations with that chatbot” to imply nothing happened). Obfuscation uses jargon to bury a simple truth under complexity. Rationalization uses emotion-then-logic to defend a decision as if it were purely rational. Section two moves to distorting and simplifying reality. Oversimplification reduces real, messy problems to slogans or black-and-white choices. Out-of-context quotes can make it appear the opposite of what was meant. Limited hangout admits to a small part of a story to appear transparent while hiding the rest. Passe unique (single thought) aims to render opposing viewpoints immoral or unthinkable, narrowing acceptable debate until only one thought remains. The final section covers controlling the environment. Love bombing lavishes praise to secure acceptance, then isolates the person from prior life to foster dependence. Operant conditioning—rewards and punishments on social platforms—shapes behavior; milieux control creates an information bubble that blocks opposing views, discourages critical thinking, and uses its own language to isolate a population. The core takeaway: recognizing these techniques is the first and best defense; awareness reduces their power. The toolkit promises to help you spot propaganda in ads, politics, online groups, and everyday arguments. Speaker 1: Division is a deliberate strategy, not a bug in the system. Chapter one of the playbook focuses on twisting reality to control beliefs. Disinformation is the intentional spread of lies to spark outrage and distrust before facts can be checked, aiming to make you doubt truth itself. FUD—fear, uncertainty, doubt—paralyzes you; the fire hose of falsehood overwhelms with a high volume of junk information across platforms, with no commitment to truth. Euphemism softens harsh realities (civilian deaths becomes collateral damage). The playbook hijacks emotions, demonizes opponents, and sometimes creates manufactured bliss to obscure problems. The long game demoralizes a population to render voting and institutions meaningless, and the endgame is to lock down power by breaking unity among people—pitting departments against each other, issuing nonnegotiable diktats, and launching coordinated harassment campaigns (FLAC) to deter dissent. The objective is poisoning reality to provoke confusion, manipulate emotions, and induce powerlessness. The antidote is naming and recognizing tactics (disinformation, FUD, demonization, etc.) to regain control of the conversation and build more honest, constructive discourse. The information battlefield uses framing, the half-truth, gaslighting, foot-in-the-door tactics, guilt by association, labeling, and latitudes of acceptance to rig debates before they start. The Gish gallop overwhelms with rapid claims; data overload creates a wall of complexity; glittering generalities rely on vague, emotionally charged terms to persuade without substance. Chapter two and beyond emphasize that recognizing the rules of the game lets you slow down, name the tactic, and guide conversations back to facts. The playbook’s architecture: control reality, trigger emotions, build the crowd, and anoint a hero to lead. Understanding these plays is not to promote cynicism, but to enable clearer thinking and more honest dialogue.

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YouTube has removed over a million COVID-related videos that violate policies. They aim to promote information from trusted sources. They collaborated with the Biden administration to combat vaccine hesitancy. By featuring diverse voices, including experts and regular creators, they hope to address concerns and encourage vaccination.

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The video discusses the spread of fake images and videos during the Russia-Ukraine conflict. Examples include a fake image of Zelensky in military gear and footage from a video game used in news reports. The speaker warns of anti-Russian fake news but acknowledges similar misinformation may exist on the other side. They emphasize the need to be critical of information before reacting emotionally.
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