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Cholesterol was wrongly demonized as the cause of heart disease and strokes due to a marketing campaign by Procter and Gamble in the early 1900s. The American Heart Association endorsed Crisco as a healthier alternative to butter and lard, leading to health issues like Alzheimer's, low testosterone, erectile dysfunction, menopausal symptoms, and adrenal exhaustion. These problems were exacerbated by the false belief that lowering cholesterol was beneficial. The campaign was orchestrated by Ancel Keys, who received $1,700,000 from Procter and Gamble for the endorsement. Overall, cholesterol is essential for hormone production and was unfairly vilified.

In the late 1800s, cottonseed and corn oil became popular as cooking oils due to new extraction methods. Procter and Gamble's Crisco, made from cottonseed oil, was heavily marketed as a healthier alternative to animal fats. The American Heart Association promoted vegetable oils over saturated fats in the 1960s to prevent heart disease, despite limited evidence. This led to a significant increase in vegetable oil consumption, making it the most significant dietary change in history. Today, a third of our diet consists of oils from factories.

In the 1960s and 70s, health experts advised reducing saturated fats from animal products due to studies linking them to increased cholesterol and heart disease risk. Seed oils, high in polyunsaturated fats, emerged as healthier alternatives. This led to a widespread adoption of seed oils, with margarine replacing butter and increased use in processed foods like salad dressings, chips, and cookies. This dietary shift raised concerns about the potential harm of consuming large amounts of seed oils and omega-6 fatty acids, especially if the oils are improperly manufactured or contain impurities like trans fats or oxidized fats.

The speaker claims that the long-held belief that fat and red meat cause heart disease originated from a flawed study in the 1950s. According to the speaker, Ansel Keyes' seven-country study, which linked saturated fat intake to heart disease, shaped nutritional policy for decades. However, Keyes allegedly cherry-picked countries for his study, omitting those like France with high saturated fat intake but no increased heart disease risk. The speaker asserts that Keyes also ignored other key health factors like sugar intake, sedentary lifestyles, and smoking, which allowed him to blame fat and red meat. The speaker states that despite cutting out eggs, red meat, and butter, heart disease rates have continued to rise. The speaker suggests addressing unstable blood sugar, high processed food intake, and metabolic dysfunction instead, and questioning the current narrative.

Replacing saturated fats with polyunsaturated fats from seed oils benefits heart health, according to a Cochrane review of 15 studies with over 56,000 participants, which showed a significant drop in heart disease when people reduced saturated fats and increased polyunsaturated fats. Early margarines, however, were made using hydrogenation, creating trans fats, which are more harmful than saturated fats. For years, people believed they were making a healthy choice by switching from butter to margarine, but they were consuming fats that were even worse for their health. Trans fats have since been phased out, making modern margarines safer. Trans fats contributed to the confusion around seed oils and heart health.

For years, they've blamed fat and red meat for heart disease, but that all started with one flawed study. Back in the nineteen fifties, a researcher by the name of Hansel Keyes launched the seven country study. His data showed a link between saturated fat intake and heart disease, and that shaped nutritional policy for years to come. Ansel Keyes cherry picked the countries he included in his study, leaving out countries like France who have a high intake of saturated fat but had no increased risk of heart disease. Even worse, he left out other key health factors, things like sugar intake, a sedentary lifestyle, and even smoking. All of these have huge effects on overall heart health. And by ignoring these, he was able to point the finger at fat and red meat as the overall villain.

In the early 1900s, Americans primarily consumed animal fats, and cardiovascular disease rates were significantly lower than today. This historical data challenges the claim that animal fats cause cardiovascular disease. The shift occurred around 1950 with Ansel Keyes' seven countries study and President Eisenhower's heart attack. The American Heart Association received a substantial donation from Procter and Gamble, the makers of Crisco. Subsequently, the AHA began promoting polyunsaturated fats as beneficial and saturated fats as harmful. Advertisements in the 1960s encouraged families to increase their consumption of polyunsaturated fats, such as Mazola corn oil.

The speaker claims that the long-held belief that fat and red meat cause heart disease originated from a flawed study in the 1950s by Hansel Keyes. According to the speaker, Keyes' seven-country study, which linked saturated fat intake to heart disease, shaped nutritional policy for decades. However, Keyes allegedly cherry-picked countries for the study, omitting France, which has high saturated fat intake but no increased heart disease risk. Keyes also supposedly ignored factors like sugar intake, sedentary lifestyles, and smoking, which have significant impacts on heart health. The speaker suggests that by ignoring these factors, Keyes wrongly blamed fat and red meat. The speaker states that despite cutting out eggs, red meat, and butter, heart disease rates have continued to rise. The speaker concludes that the real enemies are unstable blood sugar, processed foods, and metabolic dysfunction, and it's time to question the narrative and focus on true health.

Speaker 0 questions why seed oils are so prevalent in processed foods and whether there is deliberate push behind them due to public health harms, suggesting big pharma profits might be involved. Speaker 1 responds affirmatively to some degree, explaining the seed oil story began with Crisco in the 1910s. He says the idea was to provide a lot of energy, then they hydrogenated lawn mower lubricant oils, not believing them toxic because they came from seeds, not crude oil. They forced hydrogen back in to make them solid, giving rise to Crisco and the seed oil industry, which he implies was shocking for human health and may have heralded the age of heart disease, though early understanding of cause and effect was limited. He notes that in the seventies there was a mega tragedy around Ancel Keys and his belief that saturated fats and animal fats were bad, with the American Heart Association aligning with industry to push seed oils. The main reason seed oils dominate is that they are ultra cheap. In industry, raw material cost is prioritized, maximizing margins. The devil’s triad is ultra cheap, with sugars, seed oils, and shelf-stability. Seed oils provide shelf life, unlike natural fats which spoil. The idea of an international supply of corporate-owned junk food favors seed oils because products (e.g., a McDonald’s meal) in a car seat or in a warm environment don’t spoil; a described example shows butter melting and ants avoiding margarine, implying margarine’s perceived stability or lack of spoilage. The anecdote about ants suggests the practicality of fats in different environments. Speaker 1 argues there has been a growing understanding since the seventies and eighties among food and pharma executives that this is driving an obesity and diabetes epidemic, with big pharma profiting from the epidemic. He contends that top-level collaboration and realization led to opportunities for profit, with big pharma funding continued medical education for doctors and big food funding dietitian schools, thereby indoctrinating professionals at the top, resulting in everyone benefiting.

For years, they've blamed fat and red meat for heart disease, but that all started with one flawed study. Back in the nineteen fifties, a researcher by the name of Hansel Keyes launched the seven country study. Ansel Keyes cherry picked the countries he included in his study, leaving out countries like France who have a high intake of saturated fat but had no increased risk of heart disease. Even worse, he left out other key health factors, things like sugar intake, a sedentary lifestyle, and even smoking. And by ignoring these, he was able to point the finger at fat and red meat as the overall villain. It's time to address the real enemies, unstable blood sugar, high intake of processed foods, and overall metabolic dysfunction. Now is the time to question the narrative and get back to what truly makes us healthy.

In this Wide Awake Media podcast conversation, host Didi Denslow and guest Ivor Cummins—a biochemical engineer, nutrition expert known as the Fat Emperor—discuss health paradigms, seed oils, geopolitics, and emerging technologies, with a recurring emphasis on waking up to structured power dynamics. Seeds oils and the “devil’s triad” - Cummins presents a framework he calls the “devil’s triad” to explain modern obesity and diabetes trends: sugars, refined grains or refined tweeds, and seed oils. He cites American data indicating 64% of adults over 45 are prediabetic or diabetic, suggesting the triad drives these conditions. Cutting out sugars, refined carbohydrates, and seed oils is portrayed as a path to reversing obesity and diabetes epidemics. - Seed oils are described as being extracted with hexane and solvents under high heat/pressure. They include sunflower, safflower, rapeseed (and other seed-derived oils). He states they are high in omega-6 fats, used as signaling molecules in inflammatory processes, and should be kept to very low dietary levels (current US intake around 15% of calories versus a recommended under 0.5%). He notes issues in processing: hydrogenation and molecular damage, plus deodorizing, bleaching, and color adjustments that mask natural signals to avoid consumption. - He contrasts seed oils with natural fats from real foods: olives (olive oil), animal fats like lard and tallow, and butter, which are deemed acceptable. He references historical and industry context: seed oils originated from lubricants used in engines (and later hydrogenated for food), with Crisco marking their rise; he attributes a shift in public health trends to decisions in the mid- to late-20th century, including influential thoughts by Ancel Keys on saturated fats. - The discussion also touches the economics and incentives: seed oils are cheap, shelf-stable, and favored by global supply chains and processed foods; this is linked to industry strategies and ties between food, pharma, and academic funding. Some guests’ positions align on seed oils as a major driver of chronic disease, though Cummins also acknowledges the role of refined carbohydrates and sugars. Diet, personal change, and practical guidance - The host shares personal experience: eliminating seed oils improved health, including belly fat reduction. - Repertoire of alternative fats suggested includes high-quality olive oil, coconut oil, tallow, lard from well-raised pigs (with caveats about omega-6 content), and avocado oil as a more expensive option. Geopolitics, digital identity, and cultural shifts - Digital ID and civil liberties: Ireland’s progress toward digital ID is discussed, illustrating a “boiling frog” dynamic: government IDs exist but may become mandatory over time. Cummins underscores civil disobedience, awareness, and lobbying as means to resist, arguing that politicians report to higher, unelected networks. He asserts EU structures (EU Commission, European Parliament) mimic Soviet-era governance, creating a centralized power apparatus. - Hate speech law in Ireland: Cummins describes an earlier hate speech framework (1986 incitement to hatred) as effective, and a proposed newer framework with broad, protected classes as a potential threat to civil rights, warning that the pre-crime model resembles Minority Report, 1984, and Brave New World. He suggests public scrutiny of whom politicians report to. - Global networks and governance: The conversation invokes a historical view of global power networks (Rhodes, Milner, Rothschilds, Rockefellers) and institutions like the Council on Foreign Relations, Bilderberg, Trilateral Commission, and the CIA. Cummins sees these organizations as orchestrating global policy and economy, with a current sense of tension due to BRICS dynamics, shifting American leadership, and challenges to the old oligarchies. - Immigration and demographic strategy: He cites Denmark, Hungary, Poland, and Switzerland as examples with restrictive immigration policies and self-sufficiency requirements. Denmark, for instance, is highlighted for its stringent residency rules and crime data transparency on migrants. He contrasts Ireland’s relatively permissive approach to immigration with these models, discussing the Kalergi Plan as a shorthand for a demographic strategy, and argues there has been a deliberate, years-long push to alter European demographics, partly framed by climate discourse and social narratives. - Climate narrative and AI: Cummins notes perceived weaknesses in the climate-change narrative, acknowledging growing awareness and industry signals that climate policies may be economically unsustainable. He predicts data centers and AI infrastructure will continue to drive energy demand, while asserting AI is a tool with significant rote-task capability but no true sentience. He argues the public is increasingly skeptical about climate catastrophism, while acknowledging the real-world shift toward data-driven, centralized control. Solutions and events - Awareness and education are repeatedly stressed as essential first steps. Cummins envisions a non-conspiratorial, docudrama-style approach to explain power politics and history, aiming to reach a mass audience with credible, non-fringe framing. - Concrete steps discussed include focusing on Denmark-like models for immigration policy, local and national political engagement (email campaigns to MPs, peaceful in-person events like Ireland’s IRL forum), and media reform initiatives to counterbalance globalist influence. - He promotes practical financial preparedness (physical gold and silver) as protective measures amid expected market volatility and potential fiat-currency depreciation. Closing note - The interview ends with a reiteration to avoid seed oils, stay awake, and engage in informed civic action. The speakers emphasize a broad, systemic view of health, governance, and technology, urging proactive public discourse and engagement to influence policy directions.

The fat-free, low-fat diet has not reduced heart disease. Margarine, which was introduced as a substitute for butter, is actually toxic and only one molecular structure away from plastic. When margarine enters the body, it damages the arterial walls because it is a damaged fat. To maintain heart health, we should consume fats from natural sources like nuts, seeds, coconuts, avocados, and plant oils that have been traditionally extracted from the flesh of plants. This includes coconut oil and olive oil.

But by the 1970s there's a significant shift that hoped to prevent chronic illnesses like heart disease. Now, emerging science determined that the food we've been eating for hundreds of thousands of years, red meat, saturated fat, and cholesterol, were now killing us. And as a result of this, today we now weigh 30 more on average and heart disease is the leading cause of death. And before you jump the gun and say that's all about excess calories, the 1941 dietary guidelines recommended that an adult male weighing a hundred and fifty five pounds should consume 3,000 calories per day. But the real problem is that since 1960, our consumption of processed foods, seed oils, and rich grains, high fructose corn syrup, artificial sweeteners, and pesticides has gone up. And oddly, our beef consumption has gone down 40%. So maybe we got it all wrong.

In 1911, Procter and Gamble introduced Crisco, a new cooking oil made from cottonseed. It quickly gained popularity, leading to a decline in the use of traditional fats like butter and lard. However, this shift coincided with a rise in heart disease. The American Heart Association, funded by Procter and Gamble, recommended a low saturated fat diet in 1961, further promoting the use of corn and soy oil. Even today, organizations like the American Heart Association and American Diabetes Association receive funding from big food and pharmaceutical companies. It's unlikely that these organizations will recommend avoiding the very foods that support their financial interests.

I believe these seed oils are making us fat. This correlation is too much to ignore. Over the same time period, obesity rates went from around eleven point nine percent to over forty three percent in The United States. Obesity and overweight is now over seventy percent of The US population. Correlation is not causation, but it is important to note that interventional studies with seed oils show an increase in linoleic acid from seed oils in the human diet causes increased oxidative stress and decreased nitric oxide precursors. It's also interesting to note that in the last four hundred years, meat and animal fat consumption has gone down. Meat and animal fat are not the cause of your obesity and chronic illness. Get rid of these if you want to thrive.

There is no high-level evidence showing even a correlation between cholesterol and heart disease. The Journal of American Medical Association published a report in 2015 detailing internal documentation from the Sugar Research Foundation. This documentation showed evidence suggesting sugar caused heart disease, and detailed how they paid off three Harvard professors to falsify data and publish fraudulent studies. These studies were designed to make it appear as if cholesterol was correlated with heart disease and exonerate sugar. One of these professors, Professor Mark, became head of the USDA and helped author the 1977 USDA dietary recommendations to significantly reduce saturated fats and cholesterol because it caused heart disease.

Speaker 0: The most dangerous idea in human history is this idea that cholesterol causes heart attacks. It was not true. It was never true. It was never proven. Yet, it was accepted as fact. It's ridiculous when you think about it because cholesterol is something nature puts in every single one of our cells. It is essential to life, to animal life. All animals, not just humans, every form of animal must have cholesterol in our cell membrane. And if the cell doesn't have enough, it die. Speaker 1: Humans have survived an awful long time eating animal fats. So all of a sudden, the powers that be tell us they're literally off the table, and we followed suit thinking that these people know what they're talking about, and we were really off base.

The government actually did randomized controlled clinical trials on tens of thousands of people testing to see if saturated fat and cholesterol caused heart disease. They did this in mental hospitals where they totally controlled what people ate, with half given 'meat, butter, cheese, regular high saturated fat and cholesterol diet,' and half given 'soy filled cheese and margarine instead of butter and soy filled meat.' And in those randomized, those rigorous experiments on tens of thousands of people, they could not show that the people eating the meat and the butter and cheese died at higher rates from heart disease. In the Minnesota Coronary Survey on 9,000 men and women over four and a half years, 'the more the men lowered their cholesterol, the more likely they were to die of a heart attack.'

The government conducted randomized controlled trials on tens of thousands of people to test if saturated fat and cholesterol caused heart disease. Some participants ate meat, butter, and cheese, while others consumed soy-filled cheese and margarine. These experiments could not prove that those eating meat, butter, and cheese died at higher rates from heart disease. In the Minnesota Coronary Survey of 9,000 men and women over four and a half years, researchers found that the more the men lowered their cholesterol, the more likely they were to die of a heart attack. This experiment wasn't published for sixteen years, and other experiments sat unpublished in the NIH basement. The American Heart Association ignored these clinical trials and is protecting their incorrect statements of the past.

A flawed study from the 1950s, the "seven country study" by Hansel Keyes, is the origin of blaming fat and red meat for heart disease. Keyes' data showed a link between saturated fat and heart disease, which shaped nutritional policy for decades. However, Keyes cherry-picked countries for his study, omitting countries like France with high saturated fat intake and no increased heart disease risk. Keyes also left out key health factors like sugar intake, sedentary lifestyle, and smoking, which have huge effects on heart health. By ignoring these, he blamed fat and red meat as the villain. Despite cutting out eggs, red meat, and butter for decades, heart disease rates continue to skyrocket. The real enemies are unstable blood sugar, high intake of processed foods, and overall metabolic dysfunction. It's time to question the narrative and focus on what truly makes us healthy.

Before 1950, heart disease was rare and obesity affected less than 10% of Americans. Procter and Gamble had a waste product, cottonseed oil, which they hydrogenated and named Crisco. They then gave the American Heart Association $1,700,000. Subsequently, butter became the enemy, and seed oils were considered heart healthy. Hospitals replaced butter with margarine, and home cooks swapped lard for vegetable oil. Within a generation, obesity, diabetes, and heart disease rates increased dramatically.

A lifelong rancher believed fat caused heart disease, but research revealed this was a lie. In 1911, there were no recorded heart disease cases in America. Procter and Gamble transformed cottonseed oil into Crisco, after which heart disease rates increased. In 1955, Eisenhower's heart attack caused panic. Ansel Keyes proposed the heart health hypothesis, studying seven countries and finding a correlation between saturated fat intake and heart disease. The American Heart Association endorsed it, and in 1961, dietary guidelines were released. Later, the full data from 22 countries showed zero correlation between saturated fat and heart disease.