reSee.it Video Transcript AI Summary
After campaign work, corporations hire people to implement a playbook. The playbook begins with broad attacks questioning facts and claims of lying. If that doesn't work, they move to character assassination, digging up negative aspects of the target's past and leaking them to the press to cause embarrassment, hoping the target will quit.
If the target persists, the next step is to label them a liar. If that fails, they are labeled an antisemite and a racist. "Crazy," "kook," "crank," or "nut job" are also used as a nuclear option to make everything the target says suspect. Examples of this tactic were shown in New York Magazine (1995, 2023), Vanity Fair (2006, 2023), and Rolling Stone (1992, 2023).