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Major strategic problems in global communication have led to the spread of disinformation about the pandemic on social media. State-sponsored groups are creating accounts to sow political discord and gain financial advantages. Violence against healthcare workers and minority populations is increasing. Different countries are implementing limited internet shutdowns to manage the overwhelming amount of misinformation. Experts agree that identifying every bad actor is a huge challenge, and new disinformation campaigns are generated daily. Some believe that controlling access to information is necessary to combat the problem. However, it's not just trolls spreading fake news, but also political leaders. It's crucial to ensure that accurate public health information reaches the public through various outlets. Misinformation is causing unrest, eroding trust, and hindering response efforts. Governments are implementing interventions, including internet shutdowns and penalties for spreading harmful falsehoods. Social media companies are trying to limit misuse of their platforms, but it's a complex issue. The public is losing trust in both misinformation and the measures to control it.

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In New Zealand, COVID-19 has impacted traditional media models already facing challenges from technology and changing consumer demands. Misinformation about the virus has also spread through social media. To address these issues, we prioritized the establishment of a public interest journalism fund. This fund aims to support our media in producing informative stories that keep New Zealanders updated. We believe that a vibrant and trusted media sector is crucial for a healthy democracy. This initiative aligns with our goal of Building Back Better.

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Thousands of journalists and hundreds of newsrooms received USAID funding. We're committed to serving our communities across the Treasure Valley, El Paso, Las Cruces, Eastern Iowa, and Mid-Michigan. The spread of false news on social media is alarming and a serious threat to our democracy.

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In the war of propaganda, it is very difficult to defeat The United States because The United States controls all the world's media and many European media. The ultimate beneficiary of the biggest European media are American financial institutions. So it is possible to get involved in this work, but it is cost prohibitive, so to speak. We can simply shine the spotlight on our sources of information, and we will not achieve results.

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Microsoft and USAID are joining forces to address the crisis facing journalism and independent media. Brad Smith from Microsoft emphasizes the importance of businesses standing up for democracy, as it benefits both society and the economy. Samantha Power from USAID highlights the need for sustainable business models for independent media, given the dominance of digital platforms in advertising and subscription revenue. She shares examples of successful initiatives in Moldova and Nicaragua, where support and restructuring have led to increased revenue and online reach for independent media outlets. Power calls for more partnerships between government, civil society, and the private sector to ensure the sustainability of independent media.

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A network president revealed that allowing certain voices on air could lead to the host's firing due to advertiser pressures, particularly from pharmaceutical companies. During non-election years, up to 70% of news revenue can come from pharma ads, which serve as a public relations tactic rather than simply promoting drugs. This funding influences the media, making it reluctant to investigate pharmaceutical practices, even when there are serious concerns about vaccine safety and corporate misconduct. The media often dismisses legitimate questions as anti-science, silencing discussions about vaccine injuries. There's a growing need to reconsider trust in the pharmaceutical industry, especially with the increasing government funding for drugs like Ozempic.

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Microsoft and USAID are joining forces to address the crisis facing journalism and independent media. Brad Smith from Microsoft emphasizes the importance of businesses standing up for and promoting healthy democracy. Samantha Power from USAID discusses the Media Viability Accelerator program, which aims to support sustainable business models for independent media. She highlights the impact of independent media on citizen welfare and the need for financial support in the face of digital platforms dominating advertising and subscription revenue. Power shares success stories from Moldova and Nicaragua, where support from USAID has led to increased revenue and online reach for independent media outlets. She calls for more partners to join the initiative and emphasizes the importance of a partnership between government, civil society, and the private sector.

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There are good and bad journalists, but when the public mistrusts us and turns to misleading alternative sources, it's problematic. Without a common set of facts, it's difficult to solve society's big problems. CourseCorrect is using machine learning and AI to identify and combat misinformation. They analyze linguistic patterns, network science, and temporal behavior to pinpoint misinformation sources and its reach. Tailoring corrections based on the context of the person is crucial for effectiveness. CourseCorrect's experiments have shown that strategically placing correct information in social media networks can reduce the spread of misinformation. By testing different strategies, they can advise journalists on the most effective ways to combat misinformation. A former Facebook public policy director is part of the team, bringing valuable experience in coordinating the company's work during elections.

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Independent media is facing challenges due to digital platforms like Facebook and Google capturing a significant portion of advertising and subscription revenue. This has led to a decline in revenue for news feeds and TV newscasts in the US. The lack of access to local news has created information deserts, particularly in vulnerable countries where USAID works. To address this, USA launched the Media M initiative in Moldova, aiming to combat misinformation by working with local media outlets to develop a membership system and improve marketing strategies. This initiative is part of the viability accelerator, which seeks sustainable business models for independent and local media worldwide.

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Unheard attended a parliamentary hearing on the future of news and discussed the issue of disinformation. They discovered a worldwide system of censorship that blocks certain websites from receiving ad revenue. Unheard was placed on the Global Disinformation Index's exclusion list, despite publishing well-known writers and interviewing influential figures. The GDI defines disinformation as narratives that are adversarial, even if factually accurate. The GDI is a government-funded organization that receives money from various sources. Unheard argues that this type of censorship is dangerous and stifles important discussions. They urge individuals and companies to be aware of where their ad dollars are going and to support independent media.

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Under USAID's independent media and media sustainability branches, half a billion dollars a year funds a network of over 4,000 media outlets, reaching 778,000,000 people and training 9,000 journalists. This includes training by organizations like the Atlantic Council, funded by USAID, the State Department, and the Pentagon. USAID funds both sides of the issue, including a $500,000,000 mercenary media operation. The CEO of Internews, which is funded by USAID, is advocating for a global advertising exclusion list to censor disinformation by targeting ad revenue. USAID also gave $68,000,000 to the World Economic Forum. USAID's internal documents show explicit political targeting of advertiser networks.

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The journalism industry is in a free fall, with numerous layoffs and closures. The Los Angeles Times recently laid off 115 employees, including their entire DC bureau, sports teams, and tech and business section. This is just one example of the ongoing layoffs in the media industry, with tens of thousands of journalists losing their jobs in the past year. Digital media sites and local news have been hit hard, while even major magazines like GQ and Vogue are facing impending layoffs. Even if young journalists manage to find a job, salaries are stagnant and low. It's important to recognize the crucial role journalists play in our world.

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An anchor in California shared that news reporters often feel compelled to present scripted narratives they know are false to maintain access to press briefings. This pressure limits coverage of California's issues, as local stations fear losing invitations and viewership. The censorship seen on platforms like Twitter and Meta mirrors what occurs in local news. When Meta resisted pressure from the Biden administration, it faced legal challenges, highlighting the risks for smaller stations that might be sued by state officials. This environment stifles honest reporting and critical coverage of local problems.

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In New Zealand, COVID-19 has impacted traditional media models already facing challenges from technology and changing consumer demands. Misinformation about the virus has also spread through social media. To address these issues, we prioritized the creation of a public interest journalism fund. This fund aims to support our media in producing informative stories that keep New Zealanders updated. We believe that a vibrant and trusted media sector is crucial for a healthy democracy. This initiative aligns with our goal of Building Back Better.

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Disinformation is profitable, so we must trace the money. A significant portion of advertising revenue supports harmful content. We need to collaborate with the global advertising industry to redirect ad dollars. This involves creating exclusion and inclusion lists to prioritize funding for accurate and relevant news and information. We must challenge the global advertising industry worldwide to focus its resources on disseminating truthful and beneficial information.

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Unheard attended a parliamentary hearing on the future of news and discussed the issue of disinformation. They discovered a global system of censorship that blocks certain websites from receiving ads. Unheard was placed on the Global Disinformation Index's exclusion list, despite publishing reputable content. The GDI defines disinformation as adversarial narratives, which allows them to target publications they disagree with. The GDI is funded by various governments and organizations, including the UK government. They determine what is considered disinformation and have listed conservative-leaning websites as the most dangerous. Legal action has been taken against the GDI for infringing on First Amendment rights. The problem of censorship extends beyond the GDI, and it is important for individuals and companies to be aware of where their ad dollars are going.

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Two companies dominate global industries, but media conglomerates owned by elite families control the narrative. Companies like ViacomCBS, AT&T, News Corp, Disney, and Comcast shape public opinion through their vast media holdings. News agencies like Reuters and AFP, along with organizations like Project Syndicate and the European Journalism Center, influence news content worldwide. The European Journalism Center receives funding from the Gates Foundation, Open Society Foundation, Facebook, and Google, raising questions about media independence. This centralized control of information poses a threat to democracy.

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We launched Reporters Shield, an insurance fund for journalists facing political risks. It's a global public good, vital for independent media's survival and success. In Moldova, combating misinformation, our MediaM initiative helped local outlets create membership systems, boosting revenue by 38% and online reach by 60% over three years. In Nicaragua, La Prensa, an important news outlet under attack, was on the verge of collapse. We provided emergency funding and, more significantly, assisted with a business restructuring plan to stabilize their finances. Our focus is on sustainable business models for independent media, not just short-term aid.

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Global media reporting is often synchronized. Biased and false news has become all too common on social media. More alarming, some media outlets publish these same fake stories without checking

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Digital platforms are being misused to subvert science and spread disinformation and hate to billions of people. This global threat demands clear and coordinated global action. A policy brief on information integrity on digital platforms puts forward a framework for a concerned international response.

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Disinformation is profitable, so we must trace the money. A significant portion of the funding for harmful content comes from the global advertising industry. We need to collaborate with this industry to redirect ad dollars. This can involve creating exclusion and inclusion lists to target funding towards accurate and reliable news and information. We must challenge the global advertising industry worldwide to prioritize funding for truthful and relevant content.

The Ben & Marc Show

New Media: Podcasts, Politics & the Collapse of Trust
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The discussion centers on the evolution of media, particularly in the context of the internet and social media's impact on traditional journalism. Marc Andreessen and Ben Horowitz reflect on their experiences with media disruption, noting how the rise of the internet transformed the business models of legacy media. They highlight the significant decline in classified advertising revenue due to platforms like Craigslist, which severely affected local newspapers. Mark recalls his early admiration for the press, which shifted as he witnessed the challenges posed by the internet. He emphasizes that the internet has led to an oversupply of news organizations, resulting in many being subscale and unable to compete effectively. The conversation touches on the ideological shift in journalism, where the profession has become more partisan and less focused on objective reporting, particularly since the rise of social media and the political polarization surrounding events like the Trump presidency. They discuss how the media landscape has changed, with the emergence of new forms of content delivery, such as podcasts and long-form discussions, which allow for deeper engagement. The hosts argue that traditional media's structure often inhibits meaningful discourse, contrasting it with the more open and direct communication styles seen in platforms like podcasts. The conversation also explores the role of authority in media, referencing Martin Gurri's analysis of how social media undermines traditional authoritative institutions. They note that trust in these institutions has declined significantly, particularly since the 1970s, and accelerated post-2015. Trump is identified as a pivotal figure who bridges traditional media and new media dynamics, utilizing both effectively. His approach, rooted in reality television and professional wrestling, emphasizes drama and controversy, which resonates with audiences in a fragmented media landscape. The hosts conclude by discussing the implications for future political figures and media strategies, suggesting that authenticity and direct engagement with audiences will be crucial for success in an increasingly polarized environment. They emphasize the need for individuals and companies to cultivate their own narratives and direct communication channels to navigate the evolving media landscape effectively.

Possible Podcast

Kara Swisher on AI, media and accountability
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Swisher describes herself as an optimistic pessimist, optimistic about what AI can unlock in health and climate, even as she acknowledges the risks. She flags AI's potential in cancer research, gene folding, and healthcare data systems as areas where data trapped in silos could finally yield breakthroughs. She ties this optimism to personal experience—stroke, family health—which fuels her belief that healthcare is a heavily data-driven, inefficient sector ripe for improvement. She cites climate tech as another data-heavy field where tech could drive real progress. She surveys the media ecosystem, noting a pull toward smaller, nimble outlets as the new normal, despite the pull of giants. Platforms like Platformer, Puck, and Heather Cox Richardson illustrate how specialized journalism can be economically viable when it stays focused and reader-supported. She contrasts that with the big, traditional players, especially the New York Times, whose profitability remains solid but not spectacular, and with tech giants that dominate advertising and distribution. The economic tension prompts her to imagine scalable, market-based solutions and selective public funding to sustain quality journalism. The conversation turns to AI's role in content, misinformation, and politics. Swisher champions a proactive use of AI to augment journalism—generating numerous headlines or drafts with human review to ensure accuracy—while stressing that responsibility and accountability must accompany automation. She flags the surge of misinformation in political discourse and the need for counter-business models and regulatory guardrails. TikTok becomes a focal test case: a broadcast-style platform with valuable data and global reach, which she believes should be treated with the same privacy and national-security scrutiny as other big tech, not singled out arbitrarily. In discussing her book Burn Book, Swisher ties the appeal of optimistic tech visions to a cautionary counterpoint: the need for accountability when value creation comes with social costs. She contrasts Star Trek’s idealism with Star Wars’ dystopia, arguing that technology should expand opportunity rather than widen inequality. She endorses public-private collaboration and scalable business models that align incentives with civic goods, while critiquing the ‘grievance industrial complex’ and the belief that platforms alone can solve systemic problems. Looking ahead fifteen years, she emphasizes solving for people, not just profits, through disciplined, solution-focused innovation.

Breaking Points

WAPO Traffic Plummets Nearly 90 PERCENT
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The Washington Post's recent endorsements of Trump cabinet nominees, while maintaining a resistance brand, highlight its identity crisis under Bezos. Their traffic has plummeted from 22.5 million daily users to about 3 million, reflecting a 60% decline. Revenue fell from $190 million to $174 million, with significant layoffs. The paper's shift away from resistance figures, like Jennifer Rubin, who recently left for an independent venture, indicates a loss of audience and brand integrity. There’s potential for new independent media to capture the underserved market of Trump resistance, as dissatisfaction with mainstream outlets grows.

Tucker Carlson

Ep. 100 News Network Banned From TV After Coverage of Trump, COVID and Hunter Biden’s Laptop
Guests: Dan Ball
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Tucker Carlson emphasizes the First Amendment's protection against government censorship of news, criticizing Democrats for attempting to shut down conservative news outlets like One America News (OAN). He argues that the term "disinformation" is misused to silence dissenting voices, particularly regarding topics like the COVID vaccine and the Hunter Biden laptop story. Dan Ball, a host at OAN, recounts how the network faced pressure from Democratic lawmakers, leading to its removal from major cable providers and loss of advertisers. He highlights that OAN was targeted for reporting truths that contradicted mainstream narratives. Ball asserts that the government’s actions against OAN are illegal and reflect a broader trend of silencing conservative viewpoints. He expresses hope for OAN's survival and growth, emphasizing the importance of free speech and the press. Both Carlson and Ball agree that the current media landscape is shifting, with traditional outlets losing credibility while alternative platforms gain traction. They call for a defense of First Amendment rights against government overreach and media manipulation.
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