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In the 1980s, the cigarette industry began consolidating the food industry. By 1990, Philip Morris and RJ Reynolds owned 50% of the US food supply. They used their scientists to make food more addictive through ultra-processed foods. They also allegedly co-opted USDA and HHS nutrition guidelines to promote carbs at the base of the food pyramid. The speaker claims this led to an explosion in ultra-processed food consumption. The speaker notes that the Surgeon General advised against smoking in 1986 due to cancer rates. The speaker suggests that cancer rates have exploded since the cigarette industry moved into the food industry. The speaker jokes that cigarette companies would be healthier if they went back to making cigarettes.

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Seed oils are considered unhealthy ingredients in foods due to government subsidies that make them cheap. They are associated with serious illnesses, including body-wide inflammation, and are almost unavoidable in processed foods. The government subsidizes these unhealthy foods due to corruption, with the FDA's budget largely coming from regulated industries that profit from a sick population. Food coloring, like yellow food coloring, is a petroleum product linked to depression, autoimmune injuries, and ADHD. While Europe uses natural coloring in the same products, the US has almost 1,000 chemicals in its food that are banned or discouraged in Europe. About 70% of the food stamp program subsidizes processed foods. "Natural flavors" are often chemical products, and ingredient labels cannot be trusted due to government corruption and industry capture of agencies like the USDA and FDA. Non-organic produce like kale, strawberries, and grapes are often contaminated with harmful pesticides, negating their health benefits.

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Seed oils are unhealthy ingredients linked to serious illnesses like body-wide inflammation, but are used in processed foods because they are heavily subsidized. The government subsidizes unhealthy foods due to corruption, with 75% of the FDA's budget coming from regulated industries that profit from a sick population. Food coloring, like yellow food coloring, is a petroleum product associated with depression, autoimmune injuries, and ADHD. While Europe uses natural coloring, the US uses almost 1,000 chemicals in food that are banned or discouraged in Europe. 70% of the food stamp program subsidizes processed foods. "Natural flavors" are chemical products, and ingredient labels cannot be trusted due to government corruption and agencies being captured by the industries they regulate. Non-organic produce like kale and strawberries are contaminated with pesticides, with the Environmental Working Group identifying the "dirty dozen" worst offenders. Unless certified organic, these foods can be harmful.

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The speaker claims the tobacco industry applied their expertise in addiction to food production, creating ultra-processed foods that lack satiability, leading to overconsumption. They state that almost 1,000 chemicals in American foods are banned in Europe and elsewhere, and that these novel chemicals are poorly processed by the body. The speaker notes a significant increase in chronic disease since their uncle's presidency, when 6% of Americans had chronic diseases and there was no budget for it. Now, chronic disease costs $4.3 trillion, five times the military budget. Pharmaceutical companies, insurance companies, and hospitals profit from this. The speaker asserts that the medical advice we receive is compromised due to corporate capture.

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Americans are dying younger than people in comparable countries, a trend that started in the 1990s with a rise in chronic diseases. A major cause is our diet, where harmful substances are government-approved and end up in our food. Take yellow dye number five, or tartrazine, found in many foods, including those marketed to children as healthy choices. Originally derived from toxic coal tar, it's now made from petroleum and linked to tumors, asthma, and neurological issues. While other countries restrict it, the U.S. allows it in everything from snacks to vitamins. Removing such chemicals would lead to immediate health benefits: fewer sick days, better focus, less anxiety, and longer lives. While some progress has been made, with eight chemical additives banned in the past sixteen years, more needs to be done to stop the poisoning of American children and make America healthy again.

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Only 11 chemicals are banned in cosmetics, leaving babies born with 287 chemicals in their cord blood. These toxins come from everyday items like fast food packaging and clothing. The FDA's lack of regulation allows harmful chemicals in our food supply, with lobbyists influencing decisions for profit.

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In the US, Skittles contain 11 ingredients, including harmful substances like dimethylpolysiloxane and artificial dyes, while the UK version has only 3 ingredients and optional salt. The US version includes 10 artificial dyes and titanium dioxide, banned in Europe for its potential DNA damage and links to cancer. Gatorade in the US uses red 40 and caramel color, whereas Germany opts for natural colors from carrots and sweet potatoes. Doritos in the US contain multiple artificial dyes and MSG, while the UK version does not. General Mills recently launched a dye-free version of Trix in Australia, highlighting the disparity in food safety standards. This motivates the push for equal treatment of American consumers by food companies.

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In the 1980s, there were 700 approved food ingredients in America, compared to the current 10,000. Europe still uses approximately 700 ingredients. The speaker questions why American factories use 10,001 ingredients for American products, while using a different set of ingredients for the same products, such as Froot Loops, sold in Canada. The number of ingredients is presented as one component of a larger issue.

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I learned very little about the root causes of declining American health during my time at Stanford Medical School. For example, each additional serving of ultra-processed food increases early mortality by 18%, yet these foods constitute 67% of children's diets. I had no nutrition courses and discovered that 82% of independently funded studies show harm from processed food, while 93% of industry-sponsored studies report no harm. Additionally, 95% of those who developed the USDA Food Guidelines had conflicts of interest with the food industry. Every year, a billion pounds of synthetic pesticides are sprayed on food, with 99.99% of U.S. farmland affected. These chemicals are linked to serious health issues, including autism, ADHD, hormonal disruptions, various cancers, and infertility.

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United States Froot Loops, Canadian Froot Loops. The difference here is obvious. These Froot Loops contain artificial synthetic food dyes. Red 40, Yellow five, Yellow six and Blue one. All of these food dyes have been linked to behavioral issues in kids, hyperactivity and attention deficit symptoms. This is what Canadian Froot Loops looks like, colored with more natural dyes. Kellogg's makes both of these products. There's no reason that Kellogg's couldn't sell this type of Froot Loops without these artificial synthetic dyes, which are pretty clearly associated with all kinds of behavioral issues and potential allergies in kids with asthma in The United States. But they don't. They sell us these Froot Loops, the Hyper Neon Froot Loops that are very addictive and very desirable to your kids. This is a big reason that we're fat sick and unhealthy in The United States.

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America has an addiction crisis related to food, which is profitable for big food companies whose objective is to create cheap, addictive food. Almost every chronic condition shortening American lives is tied to food. Ultra-processed food makes up 70% of our diet and is weaponized with sugar, seed oils, and processed grains. The speaker claims the food market is rigged, and while working for the food industry, they helped pay off regulators, the media, lawmakers, and researchers to promote ultra-processed food as healthy. Coca-Cola allegedly pays organizations like the American Academy of Pediatrics. The food industry is purportedly taking away humans' innate sense of what's good for them, hiring scientists from tobacco companies to shift them over to food science. Ultra-processed food is a science experiment that hijacks our evolutionary biology, making food addictive and normalized.

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American medical groups, including the American Diabetes Association, accept money from processed food companies like Coke. Hospitals have soda machines and sponsorships from these companies. The ADA recommends small cans of Coke for diabetics despite rising diabetes rates. The medical system profits from sickness, not health.

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America's food is banned in 30 countries and is allegedly killing people. Lay's potato chips, for example, have different ingredients in America versus Europe. Over 10,000 food chemicals are allowed in the American food system that are not allowed in other countries. This makes it easier for food companies and gives products longer shelf life due to the chemicals. When people lobby for healthier food choices, the food industry lobbies against it with millions of dollars.

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The processed food industry has discovered methods to make food addictive while removing its nutritional value. People are addicted to the synthesized taste of these foods, which lack nutrients. The result is consumption of unhealthy food filled with laboratory-created chemicals that the body is not designed to metabolize.

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Kellogg's has been called out for selling different, safer ingredients in other countries while using harmful chemicals in the U.S. Over 450,000 signatures have been gathered to demand accountability. During a recent Senate round table, it was highlighted that food companies, like McDonald's, use questionable ingredients in the U.S. that are banned elsewhere. The FDA lacks the capacity to regulate these chemicals effectively, allowing companies to introduce unsafe ingredients without proper oversight. A national boycott of Kellogg's is underway, urging consumers to demand healthier options. Citizens are rallying for change, emphasizing the need for better food safety regulations to protect American health.

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The speaker contrasts United States Froot Loops with Canadian Froot Loops, noting that US versions "contain artificial synthetic food dyes. Red 40, Yellow five, Yellow six and Blue one." "All of these food dyes have been linked to behavioral issues in kids, hyperactivity and attention deficit symptoms." Canadian Froot Loops are colored with more natural dyes. Kellogg's makes both products, and "There's no reason that Kellogg's couldn't sell this type of Froot Loops without these artificial synthetic dyes, which are pretty clearly associated with all kinds of behavioral issues and potential allergies in kids with asthma in The United States." They sell us these Froot Loops, the "Hyper Neon Froot Loops" that are "very addictive and very desirable to your kids." The speaker claims this is a driver of sickness in the United States, and concludes, "The solution is simple: eat unprocessed meat, unprocessed plant foods like fruit and vegetables."

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Seed oils are unhealthy ingredients added to foods because they are heavily subsidized and cheap. They are associated with body-wide inflammation and serious illnesses, and are almost impossible to avoid in processed foods. The government subsidizes these harmful ingredients due to corruption, as the FDA receives 75% of its budget from the regulated food and pharmaceutical industries, who profit from a sick population. Food coloring, like yellow dye, is a petroleum product linked to depression, autoimmune injuries, and ADHD. The same companies use natural coloring in Europe, where almost a thousand chemicals allowed in US food are banned or discouraged. The US subsidizes the worst foods, with 70% of the food stamp program going to processed foods. "Natural flavors" are chemical products, and ingredient labels are untrustworthy due to government corruption and regulatory capture of the USDA and FDA. Non-organic produce like kale and strawberries are contaminated with pesticides, with the Environmental Working Group identifying the "dirty dozen" worst offenders. Unless certified organic, these foods can be harmful.

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Many popular sodas and snacks in America are sweetened with high fructose corn syrup, while the same products in the UK often use real sugar. These products include Coca-Cola, fruit snacks, and ketchup. High fructose corn syrup is used because it is cheaper and sweeter than cane sugar, allowing companies to use less of it. It is also highly addictive, which encourages repeat purchases. High fructose corn syrup and corn syrup affect the brain similarly to drugs or opioids. The speaker advises consumers to read ingredients and avoid high fructose corn syrup.

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During the Vietnam War, the American government compelled seven chemical companies, including Monsanto, to create Agent Orange. The same companies then sold patented seeds to farmers, which now cover 80% of American farmland. These seeds, including corn, soybeans, alfalfa, and wheat, were created to be resistant to Roundup, which is also owned by Monsanto. Roundup contains glyphosate, which is claimed to be a neurotoxin. These crops are subsidized by the government and are largely used to make ultra-processed food, which makes up 60-90% of the standard American diet. The speaker claims that the majority of American families are eating this food because the government deems it safe.

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Reister's corn syrup is described as a "weapon of mass destruction" introduced in the 1970s and now ubiquitous in American foods like ketchup, salad dressings, bread, and sodas. High fructose corn syrup allegedly subverts hunger cues, making people feel hungrier due to its concentrated liquid form. The speaker draws a parallel to hibernating animals like bears, whose fructose-rich diets trigger insatiable hunger and fat storage by impairing mitochondrial function. Food scientists supposedly exploited this mechanism to make people "insatiable" and aggressively seek food, leading to fat accumulation. The speaker claims this is an experiment happening to American children, contributing to the statistic that 74% of Americans are overweight. The speaker alleges that much of the food science and food research done in America is paid for by the processed food industry, which slants the findings. 82% of independently funded studies show harm from ultra-processed food, while 93% of industry-sponsored studies reflect no harm.

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The speaker claims the U.S. has 10,000 food ingredients due to the FDA's GRAS standard, which presumes chemicals are safe until proven guilty. Europe, in contrast, has only 400. Kellogg's Froot Loops in the U.S. contain red, blue, and yellow dyes, unlike the version sold in Canada, which uses vegetable dyes. A U.S. McDonald's French fry has 11 ingredients, while the same product in Europe has three. The speaker believes companies are mass poisoning American children due to their influence over regulatory agencies and asserts they are the only one who can stop it.

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Big food, big pharma, big chemicals get super wealthy. Right? What is the product of health care? It's a healthy body. If we take The US population and compare it to the world, we're at the very bottom when it comes to health, yet we spend the most for health care. Over $4,100,000,000,000 every single year.

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US Froot Loops contain artificial synthetic food dyes, including Red 40, Yellow five, Yellow six, and Blue one. These dyes have been linked to behavioral issues in kids, such as hyperactivity and attention deficit symptoms. Canadian Froot Loops use more natural dyes. Kellogg's makes both versions, implying they could sell the naturally dyed Froot Loops in the US. The speaker claims the hyper-neon, addictive US Froot Loops contribute to Americans being fat and unhealthy. The speaker suggests eating unprocessed meat and plant foods as a solution. Food companies are allegedly making us sick, but the speaker believes we know how to get healthy.

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Childhood obesity in America has tripled since the 1970s, with one in five children now obese, and over 40% of adults facing obesity. This crisis stems from the food industry’s focus on profit, promoting ultra-processed foods high in sugar, salt, and fat. These foods, which comprise 73% of the food supply, are designed to be addictive, contributing to health issues like type 2 diabetes. The industry spends $14 billion annually on advertising, with $2 billion targeting children to create lifelong consumers. Children see about 4,000 food ads each year, with companies like Coca-Cola investing heavily in marketing while obscuring the health risks associated with their products, such as high sugar content and increased diabetes risk. This issue has been acknowledged by experts for years.

Keeping It Real

Revealing How Big Food and Big Pharma Target Our Kids!
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Jillian Michaels hosts a candid conversation with Callie Means about the forces shaping children’s health in America, focusing on how big food and big pharma influence policy, media, and everyday choices. The discussion centers on a critical thesis: metabolic health is the gatekeeper of long, healthy lives, yet the systems designed to protect people often profit from dysfunction. They delve into stories from their own lives, including a family history of medical critique, to illustrate how early metabolic dysfunction can cascade into chronic disease, while highlighting how conventional medicine prioritizes interventions over prevention. They scrutinize how industry incentives propel marketing and lobbying that saturate children’s environments with ultra-processed foods, sugary cereals, and addictive ingredients. The guests compare the shift in tobacco strategy to today’s food landscape, explaining how cigarette firms moved into food during the late 20th century, funded research that normalized processed foods, and leveraged political clout to shape dietary guidelines. They argue that this has contributed to rising obesity, poorer mental health, and a generation of children increasingly wired for chronic illness, with long sustains of subsidies, marketing, and healthcare profits dependent on sickness. A major portion of the episode tackles vaccines and the vaccine schedule, emphasizing that the conversation is not anti-vaccine but seeks transparency about how policy, enforcement, and industry funding intersect with pediatric care. They critique the speed and breadth of vaccine mandates and the financial variables that accompany them, while underscoring the need for case-by-case medical judgement and honest risk-benefit discussions between doctors and families. The guests pivot to practical paths forward, arguing that reform must start with protecting medical guidelines from industry influence and realigning health spending toward root-cause interventions like exercise, sleep, and nutrition. They discuss TrueMed’s model of steering health dollars toward lifestyle solutions, and Callie’s EndChronicDisease.org initiative to mobilize Congress through grassroots advocacy and rapid, real-world storytelling. They stress that ordinary Americans possess power to opt out of harmful cycles, push for policy changes, and demand a health system that treats prevention as seriously as treatment. In closing, the hosts acknowledge the complexity and power dynamics at play while urging listeners not to despair but to act—refusing to normalize a toxic food environment, supporting transparent science, and leveraging community and political energy to safeguard children’s metabolic health for the long term.
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