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X, formerly Twitter, is suing a group of major advertisers over an alleged ad boycott. The lawsuit claims the group organized to block billions of dollars of ad revenue due to concerns about brand safety standards since Elon Musk acquired the platform in 2022. This follows a period where, according to Speaker 0, X lost most advertisers due to the proliferation of "Nazis peddling cryptocurrency to porn bots." The lawsuit also comes despite Musk previously claiming that he didn't care if brands pulled their advertisements.

We invest heavily in fighting misinformation by enforcing policies, promoting authoritative sources, avoiding borderline content, and not monetizing misleading information like climate change denial. We remove content violating policies, elevate trusted sources, and avoid recommending low-quality content. Our approach is similar to Google's search results, prioritizing reputable sources for sensitive topics like health and news.

We support free speech, but there are limits, especially when it incites violence or discourages vaccination. It's important to define these boundaries. If we establish rules, how can we enforce them effectively, perhaps using AI? With billions of activities occurring, identifying harmful content after the fact can lead to significant consequences.

Twitter acknowledges the challenges of maintaining free expression while keeping the platform healthy. They often had to make quick judgment calls based on internal debates and feedback from users and critics. In one instance, Twitter blocked links to New York Post articles about Hunter Biden's laptop, as they appeared to contain hacked materials. However, they soon realized the impact this had on free press and reversed their decision within 24 hours. Twitter admitted their initial action was wrong and allowed people to tweet the original content again.

We have 40,000 people working on safety and integrity, spending billions on election integrity. Despite concerns, AI helps reduce hate speech on our platforms to 0.01%. AI is crucial for enforcing policies and combating misuse.

Speaker 0 and Speaker 1 discuss the criticism and advertisers leaving. Speaker 1 expresses their refusal to advertise and their disdain for being blackmailed with money. Speaker 0 asks about the economic impact and Speaker 1 dismisses it, stating that the advertising boycott will kill the company and they will document it. Speaker 0 mentions that advertisers may argue that Speaker 1's inappropriate comments led to the company's demise, but Speaker 1 challenges them to see how the world responds.

We handled the controversial Hunter Biden laptop story differently than Twitter. The FBI warned us about potential misinformation, so we reduced the story's distribution while fact-checking. It was challenging, as some felt we censored too much or too little. In hindsight, the story turned out to be true, but we followed a reasonable process. Decisions on what to allow or restrict are difficult, especially with polarizing issues like elections or COVID. It's a complex balance between preventing misinformation and promoting free speech.

There is a public perception that the apology tour was a response to online criticism and advertisers leaving. Speaker 1 expresses their hope that advertisers who try to blackmail with money should go away. Speaker 0 asks about the economics of the situation and whether the business model needs to shift away from pleasing everyone. Speaker 1 acknowledges the need to sell advertising but believes the boycott will kill the company. Speaker 0 suggests that advertisers may argue that Speaker 1's inappropriate comments caused their discomfort. Speaker 1 wants to see how the world responds.

I believe in the freedom of speech, even if it means losing advertising dollars. It's acceptable to choose where your ads appear on Twitter, but it's not acceptable to dictate what Twitter will do.

No white cloth? I wish you could stir just the devil's first bit of twilight. Do you enjoy Broadway musicals? Yeah, but not too much singing. Elon Musk is on Twitter, and we got kicked out in March 2022. Now, we’re back at Twitter HQ, and it’s surreal. Restoring accounts was chaotic; I had to figure everything out while managing Tesla and SpaceX. The Twitter code is complex, and advertisers were uncertain about the changes. We lost $40 million in advertising due to community notes. We aim for Twitter to be the least untruthful place online, promoting a marketplace of ideas. The goal is to balance free speech with advertiser comfort. I believe we can run a profitable free speech platform, focusing on diverse perspectives and transparency.

Speaker 0: Apology tour due to online criticism and advertisers leaving. Speaker 1: Bob Ives was interviewed today. Stop. Speaker 2: I don't want advertisers who try to blackmail me with money. Go fuck yourself. Speaker 1: I understand. Bob, if you're here, let me ask you. Speaker 2: That's how I feel. No advertising. Speaker 1: What are your thoughts?

We produce 6 to 8 articles daily, focusing on trending stories and humor. Recently, the jury in Donald Trump's hush money case deliberated without a verdict. The Babylon Bee, a conservative satire site, has faced censorship from big tech, particularly after the 2016 election. Our traffic dropped significantly on platforms like Facebook and Twitter due to algorithm changes aimed at combating misinformation. Despite this, we refuse to delete content that challenges narratives, even facing account suspensions. Elon Musk's acquisition of Twitter allowed us to regain our account and continue our mission of promoting free speech through humor. We believe in the importance of questioning popular narratives and safeguarding the right to express unconventional ideas.

There is a lot of optimism and political naivete surrounding Bitcoin, but it's important to understand the challenges it faces. The financial government complex will try to keep the technology at bay, but they won't completely kill it. They want people to see what they've done without causing too much disturbance. Their strategy is to throw little bits of sand in the engine of Bitcoin until it becomes too difficult and cumbersome for most people to use. Then they can dismiss it as an interesting idea that didn't work out as people wanted.

When I took over Twitter, I released the Twitter files to show the wrongdoings that had occurred. We believe in transparency and want people to be able to recreate the results they see on Twitter using the algorithm. We recently discovered a hidden layer of censorship from 2012 that suppressed certain words, like "suck," by de-amplifying them. We want to bring everything to light and ensure there are no hidden layers. Transparency is crucial for people to trust us in the future.

Disinformation is profitable, so we must trace the money. A significant portion of advertising revenue supports harmful content. We need to collaborate with the global advertising industry to redirect ad dollars. This involves creating exclusion and inclusion lists to prioritize funding for accurate and relevant news and information. We must challenge the global advertising industry worldwide to focus its resources on disseminating truthful and beneficial information.

Speaker 0: I’m a little pissed at the New York Times, honestly. But since you’re listening, I believe in your mission. When you write a technically completely illiterate article, you lose a lot of credibility if people are technical. That article about us being a surveillance thing is like where it’s all implied, what we do. The problem is you lose credibility with anyone who goes on the thing. That’s damaging for our democracy. Speaker 1: ask you this. And I’ll Speaker 0: look left and right. One thing I would say to people in the audience: you know you’re a lot of you think I’m right. And you know your spouse, your relative, your child, the person at work would be horrified if they knew it. You better speak up, because everyone who thinks I’m a ridiculous fascist, they’re speaking up. They write about it every day. If you do not speak up, the people who are disagreeing with me or think I’m stupid a lot, I disagree with myself. So, you have to speak up. And you cannot blame the far left, far right idiots. When they speak up for their views, do you speak up for your views? Where? Do you tell your colleague, I bet you at The New York Times a lot of people read that article about us and were ashamed. Did you go to your editor and say, how can you write something that’s technically illiterate? The guy might be a fascist, but this is technically illiterate. Okay. Speaker 1: Let me ask you different question. Speaker 0: Did you or didn’t you? Because I’m the only one speaking up. You’re gonna get a world of technical illiteracy on the right, on the left, and in the middle. Speaker 1: Alex, help me with this. A lot of Speaker 0: people

Speaker 0: Apology tour, if you will. There was criticism and advertisers leaving. We talked to Bob Ives today. Stop. Speaker 2: Don't advertise. If someone tries to blackmail me with money, go fuck yourself. Speaker 1: It is clear. Hey, Bob. If you're in the audience. Speaker 2: That's how I feel. Don't advertise. Speaker 1: How do you think then?

We have developed brand safety and content moderation tools after acquisitions. Our new policy, "freedom of speech, not reach," addresses hate speech. Illegal or against the law content results in zero tolerance and removal. However, if something lawful but awful is posted, it gets labeled, de-amplified, and demonetized. This ensures brand safety by avoiding association with such content. It's worth noting that when a post is labeled and cannot be shared, users themselves take it down 30% of the time.

Our message was clear: there are rules that must be followed, and failure to comply will result in sanctions. However, I believe that confidence has been weakened. I used to have a high level of confidence in Twitter, as we worked with knowledgeable people, lawyers, and sociologists who understood the importance of behaving responsibly and not causing harm to society. But now, I no longer feel that sense of responsibility.

Twitter's new CEO, Linda Yakinaro, has a history of censorship and promoting mask-wearing. Elon Musk hired her for her advertising background to help Twitter become profitable through ads and subscriptions. Twitter is struggling financially and needs revenue sources like video content and ads. However, Twitter is also increasing censorship, labeling and reducing the reach of "violative" content by 81%. Many accounts are being banned or restricted, and Twitter is partnering with Sprinklr to measure and reduce hate speech. Elon Musk has expressed concern about the lack of absolute free speech on platforms like Rumble. Overall, Twitter's focus on ad-friendliness and censorship is not aligned with being a free speech platform.

We filed an antitrust lawsuit against companies for organizing an illegal boycott against us. They threatened our future and the freedom of expression on our platform. Users are hurt when ideas are restricted. No group should control monetization. Our users are powerful and essential. We believe in an open platform for all voices. Thank you to everyone on this journey. We are committed to innovation and growth.

We have developed brand safety and content moderation tools after acquisitions. Our new policy, "freedom of speech, not reach," addresses hate speech. Illegal or against the law content results in zero tolerance. However, if something lawful but awful is posted, it gets labeled, de-amplified, and demonetized. This ensures brand safety. Once a post is labeled and cannot be shared, users often remove it themselves, as seen in 30% of cases.

Disinformation is profitable, so we must trace the money. A significant portion of the funding for harmful content comes from the global advertising industry. We need to collaborate with this industry to redirect ad dollars. This can involve creating exclusion and inclusion lists to target funding towards accurate and reliable news and information. We must challenge the global advertising industry worldwide to prioritize funding for truthful and relevant content.

The speaker addresses the public perception of an apology tour and clarifies their stance. They express their disapproval of advertisers trying to blackmail them with money and emphasize that they don't want them to advertise. The speaker discusses the potential need to shift away from advertising in their business model. They mention Linda Yaccarino's role in selling advertising and argue that the advertising boycott will harm the company. The speaker predicts that advertisers will blame them for the company's demise due to their inappropriate statements on the platform. They challenge Earth's response to this accusation.