reSee.it Podcast Summary
This episode argues you should 'sell expensive things to people who can afford them.' Nine out of 10 small businesses under charge. The host contrasts two worlds of entrepreneurship: one sells cheap, price‑sensitive volume; the other sells fewer, higher‑margin items. He notes wealthy customers want you to sell them something and that 'volume is hard to get when you're not a very good operator.' He also asks, 'When was the last time you raised your prices?'
Five reasons rich people buy form the 'rich desire pyramid': Number one, status. Status means make me look important. Number two, convenience. Convenience means make my life easier. Number three, exclusivity. Let me in, keep others out. Number four, privacy. Give me some space. Number five, scarcity. Make it hard to get. To sell these, you pair categories: if selling convenience, add exclusivity; if selling status, add scarcity; if selling privacy, add convenience. Rich people want to spend money. The rule of two asks: Does your offer hit at least two of these categories? The difference between the two is really one singular idea. Do you understand rich people?
To apply this, go to Beverly Hills and observe luxury engagement. He cites growth and scale workshops in Austin, Miami, and San Diego, plus a deal calculator gift for listeners.