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Cholesterol was wrongly demonized as the cause of heart disease and strokes due to a marketing campaign by Procter and Gamble in the early 1900s. The American Heart Association endorsed Crisco as a healthier alternative to butter and lard, leading to health issues like Alzheimer's, low testosterone, erectile dysfunction, menopausal symptoms, and adrenal exhaustion. These problems were exacerbated by the false belief that lowering cholesterol was beneficial. The campaign was orchestrated by Ancel Keys, who received $1,700,000 from Procter and Gamble for the endorsement. Overall, cholesterol is essential for hormone production and was unfairly vilified.

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Speaker 0: They found that some of the longest living humans had high cholesterol levels. Speaker 1: That's right. That's what the Sweden study found, for example. The paper just published a year or so ago, what were some of the most consistent themes? They had good glucose control and high cholesterol. I'm a great defender of of cholesterol. It is a molecule of life. And and so many so much depends on it. Mitochondria, for example. Mitochondria have to have a cholesterol molecule in them in order to work, like the very powerhouse of the cell. And the more you lower cholesterol through, say, drug interventions, the more you compromise the mitochondria. The sex hormones, all sex hormones are built on cholesterol. It's no surprise if someone takes a cholesterol lowering medication, their sex hormones go down. This is why some men experience such terrible loss of libido because he's becoming low testosterone because of the war on cholesterol. Speaker 0: But there's good and bad cholesterol. Right? Speaker 1: Well, that's as the story goes, yes, people will say LDL cholesterol is the bad cholesterol, and yet that gets included in these studies of longevity. So I I think the good and bad aspect of it is not entirely fair or accurate. We need LDL. And LDL is just as much a component of the immune system. LDL actually helps the body fight infections. So it's also an unsung hero of immunity. Speaker 0: There is research suggesting that in very old age, high cholesterol levels do not always correlate with higher mortality, and in some studies may even be linked to longer life. Speaker 1: The exact

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"Fat, saturated fat and cholesterol are all very healthy things." "Your brain is 25% made of cholesterol." "So imagine blocking cholesterol production in your brain." "What do you think that's going to do, gentlemen?" "Ansel Keys himself started by saying if you eat cholesterol, your cholesterol level will go up." "He did experiments on humans and fed them 10 eggs a day or something." "And what he found is it had absolutely no impact on their blood cholesterol level." "None." "For every one millimole fall in your cholesterol level, the rate of heart disease death went up twenty percent." "Cholesterol is a molecule." "It's found in human beings, so it's hugely important substance in our bodies."

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Cholesterol is essential for the body, playing thousands of roles, including lining nerve sheets, forming cell membranes, and producing hormones like estrogen, progesterone, and testosterone. A significant portion of the brain is composed of cholesterol. A common misconception is that abnormal cholesterol levels are primarily caused by fat, especially saturated fat. However, a review published in the European Journal of Cardiology challenges the idea that saturated fat is the main culprit. While saturated fat might not be beneficial for everyone, and genetic factors can influence cholesterol, fat is not the primary cause of abnormal cholesterol as previously believed.

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Cholesterol is not the enemy, it's actually good for us. Oils are bad because they oxidize, while fat and cholesterol are beneficial. Our ancestors thrived on these nutrients. Issues like menopause lasting longer now are due to our unhealthy lifestyles, not nutrition. The industrial revolution and medical monopoly have harmed us internally.

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Saturated fatty acids have been considered the worst type of fat since Ansel Keyes's claims in the 1960s and 70s. This led to the promotion of low-fat diets and aligns with vegan preferences to reduce animal product consumption. However, saturated fat is not a single entity. Even-chain saturated fatty acids are found in red meat, while odd-chain saturated fatty acids are found in dairy. Odd-chain saturated fatty acids are metabolized differently and have an anti-inflammatory phospholipid signature. Dairy saturated fat is anti-inflammatory, while red meat saturated fat is neither pro- nor anti-inflammatory, contrary to Keyes's claims. Therefore, saturated fat from red meat is neither good nor bad, and saturated fat from dairy is actually beneficial.

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Cholesterol is not inherently bad; it's produced by the body and is crucial for nerve sheaths, cell membranes, hormone production (estrogen, progesterone, testosterone), and brain function. The idea that abnormal cholesterol levels are primarily caused by fat, especially saturated fat, is a myth. A recent review in the European Journal of Cardiology challenges the notion of saturated fat as the primary culprit. While saturated fat may be problematic for some individuals, and genetic factors can contribute to cholesterol issues, fat is not the universal cause of cholesterol problems.

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Cholesterol is not dangerous and is needed by the body as an antioxidant and for hormone production, especially LDL cholesterol. There is no bad cholesterol, only what we do to it. 25% of the body's cholesterol is in the brain, which is 60% fat. Lowering cholesterol can increase the risk of heart problems and depression, and numbers under 300 are not dangerous. LDL cholesterol is used to make hormones and is only bad when high carbohydrate intake causes LDL particles to become small and dense. Small dense particles can lodge in arterial walls, while light fluffy particles do not. A healthy diet of moderate protein and higher fat will result in light fluffy LDL particles. When told to lower cholesterol, it's important to know if it's HDL or LDL and whether the LDL is small dense or light fluffy.

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85% of cholesterol in the bloodstream comes from the liver. Only 15% comes from diet. Eliminating all dietary cholesterol would only affect cholesterol levels by 15%. Eggs, despite containing cholesterol, do not raise cholesterol levels.

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Cholesterol is produced by the liver to meet the body's needs. 80% of the cholesterol is made from glucose, while 20% is made from fat. The real issue lies in the bread under the butter, not the butter itself. There are two types of cholesterol: HDL, the good guy, which carries excess cholesterol back to the liver, and LDL, the bad guy, which has a role in repairing and rebuilding. LDL also delivers cholesterol to the brain, which is important because the brain relies on cholesterol. Interestingly, breast milk in the first month of life has the highest cholesterol levels.

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The most dangerous idea in history is the claim that cholesterol causes heart attacks, which is false and unproven. Cholesterol is essential to animal life and present in every cell membrane; without enough cholesterol, cells die. Humans have historically consumed animal fats, but were told to stop, assuming experts knew best, which was a mistake.

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Testosterone comes from cholesterol, which is the backbone of all sex hormone molecules. Without cholesterol, testosterone production is impossible. Therefore, it is important to consume enough fat. Vegans may need to reconsider their diet to optimize testosterone. Consuming good animal fats is necessary.

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This speaker argues that current medical advice to avoid red meat due to high cholesterol is biochemically ignorant. They claim: “Your body doesn't get high cholesterol from eating cholesterol. It makes 80% of it in the liver driven by circadian biology, mitochondrial efficiency, and metabolic demand.” Cholesterol, they say, is not a toxin but “a quantum molecule that's essential for cellular repair, hormone production, and charge separation in your membranes.” The true culprits behind high cholesterol, according to the speaker, are “mitochondrial dysfunction, insulin resistance, blue light toxicity, and chronic inflammation.” When mitochondria fail to produce energy efficiently, the body increases cholesterol as a protective mechanism to stabilize membranes and improve electron flow. They also state that “red meat provides the cofactors needed for proper lipid metabolism carnitine, CoQ10, phospholipids, and even DHA.” The speaker emphasizes that “cholesterol levels rise when the system is energetically stressed, not because you had a steak.” They criticize doctors who view cholesterol as the enemy, asserting that such professionals do not understand human physiology or quantum biology. Throughout, the message centers on the idea that the regulation of cholesterol is tied to energy status and mitochondrial health rather than dietary cholesterol intake, and that adequate intake of certain nutrients found in red meat supports lipid metabolism and cellular energy.

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There is a misconception that high cholesterol is linked to heart disease, but this is not true. Research has shown that there is no relationship between the two. Cholesterol is actually important for the body, and the idea of good and bad cholesterol is a myth. HDL carries cholesterol back to the liver, while LDL takes it to parts of the body that need it. The only concern is if cholesterol levels exceed 450, which indicates an imbalance that needs to be addressed. Statin drugs, which lower cholesterol, actually create inflammation in the liver. So, overall, cholesterol is not a problem and is necessary for the body's functioning.

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Cholesterol is not dangerous and is needed by the body as an antioxidant and for hormone production, especially LDL cholesterol. There is no bad cholesterol, only what we do to it. 25% of the body's cholesterol is in the brain, which is 60% fat. Lowering cholesterol can increase the risk of heart problems and depression. Numbers under 300 are not dangerous, despite the recommendation to be under 200. LDL cholesterol is needed to make hormones and is only bad when carbohydrates cause the particles to become small and dense. Processed, refined carbohydrates make LDL particles dangerous. A healthy diet of moderate protein and higher fat will result in light, fluffy LDL particles, which are good. It's important to know if LDL is small and dense or light and fluffy.

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Cholesterol is essential for brain function, liver health, and hormone production. Surprisingly, more people die from heart disease with normal to low cholesterol levels than with high cholesterol. This misconception stems from decades of misinformation and a fear of dietary fat, known as lipophobia. The statin industry profits significantly from this fear, generating over $10 billion last year. Cholesterol is often misinterpreted as the cause of heart disease; however, it actually helps repair damage and reduce inflammation. Therefore, it’s important to embrace dietary fats, including saturated fats and egg yolks, and to reconsider the reliance on statins prescribed by doctors.

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People on the carnivore diet often experience increased testosterone, attributing it to the diet itself. However, this increase may be due to the introduction of saturated fats, providing the body with cholesterol needed for testosterone production. Eliminating polyunsaturated fatty acids (PUFAs) and other substances can also reduce anti-thyroid and pro-estrogen effects, further contributing to the testosterone increase and other positive changes like improved blood sugar. Despite these initial benefits, the thyroid may suffer over time due to a lack of necessary fuel on the carnivore diet.

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Speaker 0: The most dangerous idea in human history is this idea that cholesterol causes heart attacks. It was not true. It was never true. It was never proven. Yet, it was accepted as fact. It's ridiculous when you think about it because cholesterol is something nature puts in every single one of our cells. It is essential to life, to animal life. All animals, not just humans, every form of animal must have cholesterol in our cell membrane. And if the cell doesn't have enough, it die. Speaker 1: Humans have survived an awful long time eating animal fats. So all of a sudden, the powers that be tell us they're literally off the table, and we followed suit thinking that these people know what they're talking about, and we were really off base.

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Cholesterol is a nutrient, not a disease, and is essential for sex hormones, steroid hormones like cortisol, vitamin D synthesis, and bile. It is also needed for every cell membrane. In 2015, the American Heart Association said cholesterol is no longer a nutrient of concern and removed the saturated fat cap of 10%. If we don't eat enough cholesterol, our bodies will make it. The true problem in blood work is triglycerides, which can be reduced by dropping carbs, not with drugs. Lowering carbs and triglycerides will improve heart health.

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We've been programmed by the media to think saturated fat and LDL are bad, but saturated fat is essential. Saturated fat from animals increases HDL, which is considered good. Saturated fat raises testosterone and does many positive things in the body. It's a backbone for the formation of the cholesterol molecule, which is a steroid molecule.

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We've been programmed by the media to think saturated fat and LDL are bad, but saturated fat is essential. Saturated fat from animals increases HDL, which is considered good. Saturated fat seems to raise testosterone and do many positive things in the human body. It's a backbone for the formation of the cholesterol molecule, which is a steroid molecule.

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We've been programmed by the media to think saturated fat and LDL are bad, but saturated fat is essential. Saturated fat from animals increases HDL, which is considered good. Saturated fat raises testosterone and does many positive things in the body. It's a backbone for the formation of the cholesterol molecule, which is a steroid molecule.

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When someone has a heart problem, they are told to stop eating fats because of cholesterol. However, the truth about cholesterol is that the liver produces it according to the body's needs. 80% of the cholesterol made by the liver comes from glucose, while 20% comes from fat. The problem lies in the misconception that it is the butter on the bread that is the issue, when in fact it is the bread itself. There are two main types of cholesterol: HDL, which is considered good because it carries excess cholesterol back to the liver, and LDL, which is considered bad but actually plays a role in repairing and rebuilding. LDL also delivers cholesterol to the brain, which the brain needs. Interestingly, breast milk in the first month of life contains the highest levels of cholesterol.

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No longer want to be absolutely cooked. You need to stop fearing saturated fat. Your hormones literally need it. Saturated fat does not make you fat. It is the biggest lie of all time. Saturated fats are the raw precursors to stewardiogenesis acting as a substrate for cholesterol conversion into testosterone, DHT, and other vital androgens. And at the same time, even if you're a woman, it is also the base of female hormones. You need to eat saturated fat. Everyone is literally chronically deficient in saturated fat. It is absolutely fundamental if you want to function properly, be healthy. If your metabolism and hormones are cooked, you will literally need to eat less and less calories over time just to stay the same way. Stop being absolutely cooked, stop falling for lies, and eat more saturated fats.

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I was wrong about saturated fat.
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Ancel Keys popularized the diet-heart theory, asserting that saturated fat raises cholesterol and heart-disease risk. He launched the Seven Country Study, a large cross-national project that helped demonize fat. Observations from the study linked Finland’s high-fat diet to higher coronary heart disease, reinforcing the narrative. Keys was convinced and promoted his findings widely, even gracing Time Magazine with the message: fat is bad. First, the science is not so simple. The saturation of a fat cannot influence how much cholesterol is made, and there is no single mechanism proving this link. Vegetable oils carry plant sterols that compete for absorption in the intestines, which can lower blood cholesterol. LDL is not cholesterol itself but a delivery vehicle that carries cholesterol; cholesterol is the passenger. Minnesota Coronary Experiment, 1968: corn oil replaced butter, lowering saturated fat while veggie oil rose. The group had lower cholesterol but higher death risk as cholesterol fell—an association. Later analyses show lower LDL correlates with reduced vascular risk, and the LDL environment matters; sugar, not fat, may drive risk. The speaker concedes Keys offered an oversimplified theory, and says, 'even still, I was wrong.'
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