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They express that recognition by Microsoft or the UN means little in the face of ongoing genocide, emphasizing that “the genocide, that's when you will have our respect” and that words from politicians or organizations do not solve the problem.
Shadow banning is described as a process where big tech restricts content reach for users, aligning with policy or regularity to support the propaganda they serve. Content labeling before model training could be biased (e.g., from IDEV), leading to content being flagged and pro-Palestinian users banned. Meta later calls such issues “bugs,” but they are viewed as deliberate actions to suppress certain content.
They claim Larry Ellison, owner of Oracle, is the biggest contributor to the “Friends for Idea Yeah. Charity,” with last contribution around 16,000,000. They assert that if a person who is friends with Benjamin Netanyahu and Israel owns 80% of TikTok, and Netanyahu promotes using TikTok and X to spread their narrative, it demonstrates the danger of social media in shaping global views and the propaganda machine. They accuse these entities of trying to control social media to brainwash younger generations, potentially restricting pro-Palestinian speech.
Lobbying is described as highly structured, with knowledge of where to go, who to speak with, and organizations that move money to actions aligned with those goals.
They urge each person to contribute their own skills toward free Palestine, noting strengths in tech, music, journalism, etc., and to create alternatives and support one another to change the dynamic. They argue that Zionists became powerful by mutual support, while others are weaker due to lack of unity, asserting that unity would strengthen their movement.
Hejazi introduces himself as the founder of Upscroll. He is Palestinian, born in Jordan, currently living in Australia, with seventeen years of experience in Big Tech. The genocide’s ongoing impact changed his life, leading him to feel complicit via his work at big tech and to witness shadow banning of friends, family, and others posting about Gaza. He mentions that 60 relatives were killed in Gaza. He quit his successful professional career to build an alternative social media platform and decided to devote himself to creating Upscroll, an independent platform to counter the influence of Meta, X, and TikTok.
Upscroll launched a couple of months ago and is similar to Instagram, X, and soon TikTok, with tens of thousands joining monthly. On launch, the platform saw rapid uptake: hundreds, thousands, tens of thousands as users sought an alternative to shadow bans, seeking to have their content reach others. The platform is presented as a response to the pain of posting without reach and the desire to become independent from dominant platforms.