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Antisemites claim that Jews control the world. Interestingly, while Jews represent a small percentage of the global population, their influence is significant and often beyond rational comprehension. The impact of Jews and Judaism on the world is profound and incalculable.

Antisemitism is a bit of like a virus. And like some viruses, it exists in the kind of body politic and it's dormant like chickenpox. It can manifest again when you're older because of stress or age as shingles. It's as old as time. We faced it for thousands of years. First it was after the, you know, the death of Christ. There were these accusations that the Jews killed Christ and that the Jews weren't a real religion because we didn't accept Christ and then we didn't accept Mohammed. We had inquisitions. Then it was, okay, well, maybe Judaism is okay as a religion, but it's the Jewish race that isn't legitimate. Now it's the Jewish state that's illegitimate. We see that now in the form of anti Zionism, which is anti Semitism.

The discussion centers on a leaked document detailing private international focus groups and surveys funded by the Israeli Ministry of Foreign Affairs (MFA) to test messaging for Israel after the war and to regain international legitimacy. The project included 15 focus groups (six in the United States, three in the United Kingdom, Germany, and France each), plus quantitative testing with 8,050 interviews (3,250 in the US, 1,200 in the UK, Germany, France, and Spain) as a baseline, and animatic testing with 5,600 interviews (4,000 in the US and 1,600 in the UK and Europe) to test specific messages, tone, and delivery. The aim is to determine how to shift global perceptions of Israel and avoid further isolation. The document, attributed to the Stagwell Group (Mark Penn’s firm) and the MFA, shows substantial investment in audience research, including focus groups and telephone interviews, to identify levers that could move public opinion from current baseline views toward greater international legitimacy for Israel. A striking takeaway cited is a recommendation to ramp up Islamophobia in messaging, arguing that when Israel is compared to Iran or Hamas, people tend to prefer Israel. The research also surveyed European attitudes toward Muslim immigrants and found underlying hostility in parts of Europe, which the MFA’s messaging strategy suggests Israel should lean into by contrasting itself with Hamas and Iran as standing up against a perceived threat. Key findings highlighted include: - International attitudes toward Israel are consistently worse in Europe (UK, France, Spain) than in the US, with Spain showing particularly negative views. Most Europeans support the Palestinians, except in Germany where support for Israel is stronger, though they recoil against both Hamas and Iran. - When Israel is compared to Hamas or Iran, Israel polls relatively better; when asked to choose between Palestinians and Israelis, Palestinians generally win, especially among younger cohorts. - The juxtaposition Israelis versus Palestinians is more favorable to Israel in the US than in Europe. In Europe (UK, France, Spain) there is greater favorability toward the Palestinians, while Germany and the US show more favorability toward Israel. - Youth attitudes show a shift: Gen Z in the UK and Germany are more likely to support Palestinians over Israel, with stark percentages (e.g., UK Gen Z 65-35, Germany Gen Z 63-37; in Spain, a near-universal tilt toward Palestinians). - Page-level cross-national comparisons show the most powerful countries (US, Germany) still leaning toward Israel, while the least powerful (Spain) lean toward the Palestinians. Gen Z across European countries shows increasing Palestinian support relative to older cohorts. - The document also notes misperceptions about casualty figures in Gaza: Spaniards 40,000; French 30,000; British 25,000; Germans and Americans 10,000. It also asks respondents whether those killed were mostly Hamas terrorists or civilians, with a majority in all regions believing civilians were mostly killed, including the US being the lowest but still majority civilian casualties believed. - If actual casualty numbers are higher than perceived, Israel believes attitudes could shift; the research tracks what people think about who was killed to anticipate messaging impact. Additional context: - The MFA’s Hasbara efforts have received substantial funding since October 7, fueling this extensive research program. - The document discusses potential post-war strategies, including the controversial idea of elevating ISIS-linked groups (Abu Shabab) to portray Hamas as more moderate, thereby arguing that no partners for peace exist and reshaping regional narratives—though this raises concerns about long-term consequences. - The discussion notes that the research was leaked and was originally intended to remain private, with the Commission of the Israeli MFA funding this line of propaganda-adjacent work. The conversation concludes with reflections on how the tone and content of messaging may evolve, acknowledging that some strategies may not move the US as much as other audiences, and noting the potential for a new chapter in the propaganda effort.

The increase in hate groups can be attributed to shifting demographics in the US. In 1970, the country was about 83% white and 17% people of color. Today, the demographics have changed significantly, with 66% white and 34% people of color. This change has been challenging and will continue to be as we navigate it as a nation. Additionally, the fact that whites will no longer be the majority by 2040 has become part of the popular discourse, including among white supremacists. Some people mistakenly believe they can push back against this demographic shift, but it is not possible to change demographics by limiting immigration.

We have a generational issue with young people supporting Israel less. We need to address this quickly. The divide is not left vs. right but young vs. old. The language used by activists has shifted towards Iranian propaganda. We must act fast to counter this trend.

We have a generational issue with young people supporting Israel less. The next generation is influenced by Iranian propaganda, seen in groups like Students for Justice in Palestine. Their language changed quickly on October 8th, adopting anti-Israel rhetoric. This shift is concerning and needs attention. The focus should be on understanding why young people are swayed by Iran's influence.

There is a growing antisemitism in France and Europe, but it is not accurate to say that the French people are antisemitic. The antisemitism comes from the Islamized suburbs, influenced by Arab and Islamic culture, which expresses hostility towards Jews and Christians. This hostility is rooted in texts like the Quran and hadiths, which refer to Jews and Christians as pigs and dogs. The rise in antisemitism is not due to the French population, but rather the importation of a population that has been anti-Jewish for centuries. Some individuals exploit this situation for political reasons, using the anti-Jewish sentiment along with anti-police and anti-French sentiments prevalent in these Islamized suburbs.

Antisemitism and all forms of hate and violence have no place in America, and silence is complicity. The speaker is releasing the first ever national strategy to counter antisemitism. Twenty percent of people are haters, which equals 52,000,000 Americans. There are only 6.5 million Jews in the United States. Jews run the show in the world. Antisemitism is worse today than it was 20 years ago. The best way to deal with it from a position in elected office is to go on offense against antisemitism. The speaker thanks President Biden and Vice President Harris for their comprehensive actions to confront antisemitism, bigotry, and hate in all of its forms.

We stopped playing defense and have moved to offense. You see this in our focus on the courts. In the past twelve months, ADL has filed more lawsuits than the prior one hundred and twelve years against extremist groups, elite universities, public companies, school districts, and state sponsors of terror. We've launched innovative products to intercept antisemitism before it takes root, whether in the boardroom or in chat rooms, large language models or academic associations, in Wikipedia entries or WhatsApp chats. This work matters, not just for the Jewish people, but for all of society.

Antisemitism is a bit of like a virus. And like some viruses, it exists in the kind of body politic and it's dormant like chickenpox. You get chickenpox as a young person and then after the kind of inflammation subsides, it's still in you. And it can manifest again when you're older because of stress or age as shingles. First it was after the, you know, the death of Christ. There were these accusations that the Jews killed Christ and that the Jews weren't a real religion because we didn't accept Christ and then we didn't accept Mohammed. Now it's the Jewish state that's illegitimate. And we see that now in the form of anti Zionism, which is anti Semitism.

Antisemitism is described as a virus, a contagion that exists in the body politic and can lie dormant like chickenpox. It can reemerge as shingles under stress or with age, but inoculation can prevent that recurrence. So antisemitism is viewed as an ancient phenomenon, ever-present over time. Historically, it began after the death of Christ, with accusations that the Jews killed Christ and that the Jewish religion wasn’t legitimate because Jews didn’t accept Christ or Mohammed. This cast doubt on Judaism as a legitimate religion and helped fuel the Crusades, the expulsion in Tishbaab, and the Inquisitions. Across centuries, these dynamics produced horrific consequences. Following the age of reason, as people came to understand that the sun doesn’t revolve around the earth and that the earth isn’t flat, the view shifted to whether Judaism was a legitimate religion versus whether the Jewish race itself was legitimate. Antisemitism then metastasized into a race-based form of hate, which culminated in the Shoah. In the wake of that tragedy and the exposure of its injustices, the emphasis shifted again. The claim no longer focused on religion being illegitimate or the race being illegitimate; instead, attention turned to the Jewish state. The assertion became that the Jewish state is illegitimate, which is described here as anti-Zionism, equated with antisemitism.

Europe is experiencing a resurgence of antisemitism because it hasn't learned to be multicultural. Europe is undergoing a transformation from the monolithic societies of the last century, and Jews are at the center of this. Jews will be resented for their leading role in Europe's shift to multiculturalism. Without that leading role and transformation, Europe will not survive.

Non-Jews must understand that antisemitism destroys societies. Look at Spain after the expulsion of Jews in 1492 and Germany after the Holocaust. Both countries suffered significant declines. It is crucial for everyone, regardless of their background, to combat antisemitism.

In the past month, there has been a rise in antisemitism worldwide. Incidents include painting Jewish homes with the Star of David symbol, the murder of a community president, a stabbing in a Jewish home in France, and the display of swastikas. Anti-Jewish sentiments have been expressed during pro-Palestinian protests. Jewish individuals and students feel unsafe, even on university campuses. Hate messages advocating violence are received daily. It is time to put an end to antisemitism.

Zionism relies on antisemitism for support, with organizations like the Anti Defamation League inflating incidents to stay relevant. Israel fuels antisemitism, creating a hostile environment for Muslims, Christians, and even Jews who just want to live normally.

We stopped playing defense and have moved to offense. You see this in our focus on the courts. In the past twelve months, ADL has filed more lawsuits than in the prior one hundred and twelve years against extremist groups, elite universities, public companies, school districts, and state sponsors of terror. We've launched innovative products to intercept antisemitism before it takes root, whether in the boardroom or in chat rooms, large language models or academic associations, in Wikipedia entries or WhatsApp chats. This work matters, not just for the Jewish people, but for all of society.

Polling indicates that support for Israel in the United States is divided by age, not political affiliation. Young people are expressing shockingly high levels of support for the Hamas massacre being justified. There is a Gen Z and TikTok problem that requires immediate attention from the Jewish community. Activist groups like Students for Justice in Palestine and Jewish Voice for Peace adopted Iranian propaganda-like language rapidly after October 8th, with toolkits referencing "Zionist entities." This shift suggests a deeper issue involving Iran's propaganda infiltrating American activism, differing from previous interactions with groups like NIAC. The focus should be on the younger generation and the influence of Iranian narratives.

"But I also wanna point out that we have a major, major, major generational problem." "All the polling I've seen, ADL's polling, ICC's polling, independent polling suggests this is not a left right gap, folks." "The issue in The United States' support for Israel is not left and right." "It is young and old." "The numbers of young people looking to cabazes, you know, massacre was justified as shockingly and terrifyingly high." "We really have a TikTok problem, a Gen Z problem that our community needs to put." "It's the wrong game." "Last week, I'll just say, we saw a dramatic change in the language of the activists here in America on October 8."

There is a generational divide in the US regarding support for Israel, with younger people showing high levels of support for actions like the Gaza massacre. The speaker emphasizes the need for the Asian community to address this issue quickly, as groups like Students for Justice in Palestine and Jewish Voices for Peace have shifted their language to align with Iranian propaganda. This change was observed on October 8th, with a rapid shift in messaging. The speaker calls for urgent action to address this issue.

You see antisemitism, it's a predictable indicator of anti western sentiment. They're intertwined phenomenon, regardless of origin. As rabbi lord Jonathan Sacks of blessed memory once put it, the hate that starts with the Jews, it never ends with the Jews. That's why fighting antisemitism cannot be separated from the broader counter terrorism fight; the ideologies, the networks, they are deeply connected. Plain and simple, anti Semitism is a national security threat that must be defeated. At ADL, we've made our choice. We will never stop. Exposing those who try to justify their agenda of anti Jewish racism, whether they call it decolonization or cultural preservation or whatever. We will never stop resisting those who try to impose their anti Semitic nihilism on us, whether they dress it up as anti Zionism or National Socialism. Not now, not ever. So thank you, Shana Tova and Am Yisrael Fahed.

Antisemitism is described as a persistent global problem. The speaker expresses a commitment to pursuing every case related to antisemitism with vengeance.

There is a major generational problem regarding support for Israel in the United States. Polling shows that it is not a left-right divide, but rather a divide between young and old. Shockingly, a high number of young people justified the recent massacre. This highlights a problem with TikTok and Gen Z that our community needs to address urgently. We have been focusing on the wrong divide between left and right. The real issue lies with the next generation and how they are falling in line with Hamas and their accomplices. Activists in America dramatically changed their language on October 8th, aligning with Iranian propaganda. This shift was swift and concerning.

This year, ADL's global 100 survey of antisemitic attitudes around the world found a 46% shift. Forty six percent of the adult population, 2,200,000,000 people harbor elevated levels of antisemitism. That's nearly double the rate that we saw a decade ago. For the first time since we started tracking these attitudes in the nineteen sixties, the younger generation is more likely to hold elevated anti Jewish views than their parents or grandparents. Let me repeat that. The younger generation is more likely to be antisemitic than the older one.

We stopped playing defense and have moved to offense. You see this in our focus on the courts. In the past twelve months, ADL has filed more lawsuits than the prior one hundred and twelve years against extremist groups, elite universities, public companies, school districts, and state sponsors of terror. We've launched innovative products to intercept antisemitism before it takes root, whether in the boardroom or in chat rooms, large language models or academic associations, in Wikipedia entries or WhatsApp chats. This work matters, not just for the Jewish people, but for all of society.