@MUSICANDBUILDS - MASTER STUDENT🤲🏾
HOW DRAKE TOOK OVER THE RAP GAME AND THE BLACK MINDS let’s build https://t.co/h7mrKBDssa
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Drake started as a Canadian teenage actor on a TV show he was a nice kid and he was good at acting but he had a passion for rhyming And he loved lyrical hip hop specifically But he was a student of it all! He was multi talented he could rap Sing and act! But he was tired of acting and wanted to pursue his real passion
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
So as drake starts to pursue this Rap dream He starts releasing music And switching up his image a little bit He starts off as a lyrical Back pack type of rapper he rhymes over Dilla type beats But that type of music doesn’t sell well So he went back to the drawing board https://t.co/btqLFKbYur
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Okay here’s the thing Without Kanye having success As a rapper in 2004 it’s no drake Along with others See in 2004 rap was dominated By gangster rappers or conscious rappers but mostly street rappers But Kanye represented the regular Degular relatable safe black guy rapper Archetype Who rhymed over soul samples And didn’t have the street background most rappers needed Kane would inspire many of these archetypes across the world to now Want to get into a rap career Drake was one of those kids
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
But In 2007 and 2008 Rap music was still dominated by the Gangsters You had to be a street guy to rap And your background had to be real! Even the conscious rappers were fading out https://t.co/RyC5GUGfbk
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
But Drake found a way into the game Here’s was the first strategy 1.) WIN THE BLACK WOMEN OVER So now drake no longer is the boom bap backpack rapper He’s a ladies man rapper And he makes great songs for women You can’t deny it! Some Black women also find him attractive And they like his music He also can sing So black women become his biggest supporters
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
2.) GET THE CO SIGN FROM THE HOTTEST RAPPER IN THE GAME See who drake is now Is who Wayne was in 2008 By Wayne had the street niggas But the street niggas saw drake As a lame none us liked drake At the time we was listening to Street shit But Wayne started promoting this Canadian light skin rapper around And that helped somewhat Because he took on many of waynes fans
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
THE WISE WELDER.. Wayne advised drake to “Keep it Canadian” He didn’t want drake to come around His street friends and his street life And start taking it into his own life And music This was Wayne’s advice to a young Drake https://t.co/GTD9tMEVbf
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
3.) GET THE CO SIGN FROM NICKI Black women at the time loved Nicki Minaj they still do But this era was different And she also helped co sign drake And they would flirt And this helped more black women Get hip to his music And he took on her fans too https://t.co/9Eg3nJebjR
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
But the street guys still were not sold On drake yet And honestly a lot of older street guys Never bought into drakes music They still see him as corny But some of the street guys from my era started buying in more and more But it was mostly the younger guys https://t.co/PZ5HI6Upvn
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
2012 drake pulls Rihanna And this makes him even bigger he takes on her fans also https://t.co/Pv2mA0xUHw
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
3.) WIN THE BLACK HIP HOP HEADS RESPECT Drake could always rhyme But he was seen as more of a singer But in 2012 Drake Showed he that won’t back down In a battle lyrically He went at common and held his own he also dropped a album That highlighted him as a great rhymer This won many of hip hop heads respect Including mine!
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
See the street guys even in the industry still seen drake as a lame They peed on him They punched him They did him how they did Akademiks Originally But here’s the thing! They needed him He didn’t need them! That was now the reality! https://t.co/EEczDsSoLY
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
4.) NO MORE MR NICE GUY After getting disrespected over and over By street guys who saw him as lame But need him to make hit records Drake stepped up his gangster He got connected with guys who won’t allow you to just Bully him anymore and now he feels he can rap however he wants because he’s connected with Street guys He’s gets off the path Wayne told him To stay on
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
4.) DRAKE DEFEATS THE STREET GUYS RAPPER IN A BATTLE Meek was the guy who was really from The culture and he was a battle rapper The street guys was riding with meek But meek got embarrassed lyrically And destroyed in the battle Drake now gained more respect from the street guys as a rapper
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
5.) FINALLY WINNING THE YOUNG STREET GUYS OVER 2016 drake begins to do more records with young up and coming street artist Who have the respect in the streets This allows drake to also show That he can also rhyme just like them On a street level And he’s great at this style also He takes on futures fans 21 savages fans etc And in return they blow up even bigger Also
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
6.) THE BLACK DEGENERATE ARCHETYPE Drake was now able to win this group Of black rap fans over Also So he conquered almost all of the black archetypes Except one! It’s one he’s never been able to conquer https://t.co/XtrBQyKpqz
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
7.) drake also got so big That the guys that at one time Would’ve seen him as lame Started rocking with him also! It was more beneficial for them to not go against him or Maybe they just realized He’s a solid guy Who knows https://t.co/kRSMDFoAec
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
THE ONLY BLACK ARCHETYPE THAT DRAKE HAS HAD TROUBLE CONQUERING… The pro black/conscious archetype They don’t rock with drake for the most part for many reasons that the other black archetypes would never care twice To look into 1.) they don’t trust drakes blackness And if he’s more loyal to his mothers side or his fathers side 2.) they see drake as a culture vulture Who is cosplaying a black American Degenerate 3.) they see drake as a Juuishh Man that just has a Fetish To Sexualize black woman who are obsessed with him 4.) they feel like Drake has never stood up for black people enough publicly 5.) they feel that drakes music is not about anything that’s meaningful 6.) they feel drake has co signed Black degenerate artist to help promote to black children while he gets richer From it
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Leading us to the battle Right now amongst the black community rap fans The main archetype of rap fans that’s not rocking with drake is the black conscious rap fans That he never could conquer And they want to see Drake finally Fall from Grace of the “Nigga kingdom” https://t.co/VriVglPoYE
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
See 2pac was the only rapper That could rule the nigga kingdom All archetypes! The ratchets The baddies The thugs The pretty boys The conscious brothers The club music brothers/sisters The regular black guys The regular black women Because you could find all of these archetypes within 2pac And nobody else has been able to do it since! Drake got close but could never Conquer the black conscious archetype That’s what he’s missing And his mothers bloodline won’t allow him to fully even conquer that group So now he’s at war with that archetype And he’s battling Kendrick 2pacs student Kendrick!
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
“I heard you got the ring I’m willing to double the wage I’d rather do that than let a Canadian Nigga make PAC turn in his Grave”-Kendrick Kendrick letting drake know That in this black archetype He could never buy his way into! Even if he buys 2pacs rings for millions of dollars
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
WHY DID BILL COSBY TRY TO BUY NBC?? Let’s talk about it https://t.co/BMcDnO78bC
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Bill Cosby seen in the 70s That Hollywood was using media To paint black Americans In a negative light As pimps players and hoes Drug dealers or project family Who are non successful or educated And he didn’t like that Because he knew the power of IMAGERY https://t.co/PgOCVH6jch
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
TV has POWER over the subconscious mind Images that are seen live in the brain Even if they are not real Films/music videos/tv shows Have been used to push False histories/negative stereotypes etc etc And specifically at times has been used to strategically target The black Americans public image
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
So to combat the negative images In media Cosby set out to create a black TV show That showed a black successful intelligent Classy mother And a black successful intelligent Strong father Raising a family together In America with no drama The show focused heavily on Education Many black viewers felt like the show Was not realistic enough because it Didn’t show drama or poverty etc But That was the point of the show Bill wanted to change the narrative And use his TV show As a spark in black people minds To want to become this It was genius and the show was successful So successful that Another positive black family TV show popped up “Family matters”
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Side bar.. IMAGERY This is why I say black people Who criticize the Obamas politics have that right.. However you are super ungrateful For the public image that Obama And his family represented on the World stage Black intelligence and class For 8 years This should’ve been family goals Image wise for the black community And since they have been gone The black family image on a public scale Has been in the trash..
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Many black people who had issues with the Cosby show not being realistic enough Did not understand that black Americans are not monolithic And many black Americans in the 80s Were having great success In the 80s across America But this representation was rarely ever shown until 1984
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Bill Cosby graduated from Temple university And was about black education And he made sure to highlight it In his popular TV show Because people become what they see He donated millions to hbcus And eventually created a spin off tv Show about hbcu life His plan was to make more black Kids want to go to college And like magic MEDIA MAGIC It worked!!
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
1992 HERE AND NOW Cosby created another show About a black psychologist Who returns to his old community To help black youth All of his TV shows were strategically used to push MEDIA MAGIC (Black viewers to see this and become it) And help the black public IMAGE https://t.co/PPiaXvHlPW
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
By the early to mid 90s Bill feels That the black public image Is going bad again Like it was in the 70s And he feels like he’s losing the battle As gangster rap has grown huge And many black people are drawn to it And he hates the hyper sexuality Of the black womans public image now And he hates how black comedy has gone fully negative and classless And he feels he’s losing the battle Of trying to keep the black public image Clean as now it seems Black audiences are more drawn to negativity so he makes a power move To try to compete for the black Audiences minds to bring it back To class education and family values
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
ARSENIO HALL SHOW Bill Cosby said he used to Be in a gang and grew up in the projects But he grew out of that mentality And called out black gangs On the arsenio hall show And told them to stop fighting over Turf that they don’t own And told them that they only sell crack to black people and kill other black people and they would never do that in Beverly Hills So they are not really tough They are just killing their own community And he called for the black inner city to take responsibility for it’s bad behavior And he called out crack dealers for creating black crack babies And challenged black Americans In the inner city to value education This interview made him note for the first time a enemy to the black inner city and black democrats Who felt like he was judging the community harshly One thing about the community/culture is it does not like hearing things that does not make it feel good Even if they are true
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
POWER MOVE.. After his TV show “Here and now” Was canceled for being too conscious Cosby sets out to buy NBC But not just to make money Like most businessmen who buy network stations Bill wanted to buy NBC So he could have full control over the black PUBLIC IMAGE By way of MEDIA MAGIC He wanted to create lots of black positive family TV shows That taught education and family values and class in hopes that Black viewers in America would see these TV shows and become better people and value family and education again bill knew the power of IMAGERY
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
On his last plea in 2004 After being put into the hall of fame Bill dedicated his acceptance speech To calling out the devilish media And how they have portrayed black negative images And held create this black dysfunction that still plagues black America today He asked for black Christians To clean up the community like black Muslims do He asked black parents to raise their children better He asked black men to stop abandoning Their children He asked black Americans to stop supporting bad media images Of themselves It was a legendary bravery speech It would cost him the NBC deal tho Unfortunately as he was seen as a high risk That would focus more on Creating black positive TV shows That would hope that black Americans would become what they see Instead of just following the business idea of selling the people what they want and what they will watch To create.. MONEY
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
Bill Cosby had great intentions for black Americans As far as Him understanding MEDIA MAGIC And how media can be used to ruin one groups public image And reality Or how it can be used to create A positive public image that will aspire One group in reality to achieve greatness However In this game black people can not be the OWNERS unless they can be controlled by the higher ups to do the devils work And Bill was uncontrollable He just was.. And MEDIA image is controlled by the higher ups And if you go against them Or get in the way of them Or their profit Your own IMAGE may be taken apart And the people will always side With the higher ups Even black people
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
“When shit hit the fan is you still a fan”-Kendrick The masses of Black people have turned on every black leader.. “My mom told Me never volunteer yourself to our people because they will use you and leave you out to dry”-2pac Peace..🤲🏾 https://t.co/iLwnLxPBDp
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
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@MUSICANDBUILDS - MASTER STUDENT🤲🏾
The pandemic was Weaponized In America.. by corporations and businesses To make it seem like businesses lost so much money initially that they had to raise up the prices on Everything to make the money back When really it would be a excuse to Raise the prices up on everything and leave them there as the new normal
@MUSICANDBUILDS - MASTER STUDENT🤲🏾
The community keep asking on the timeline.. How could Kelce choose Taylor over his ex.. Basing their judgement off of kelces ex having a nice body and being a beautiful woman But here’s the thing many in the community don’t understand A nice body and being beautiful Is not a contribution to a relationship That’s a singular Individual thing.. You looking good and being thick Is not a add on to help make your Man A better man or a less stressed man Etc etc Can you help a man’s business grow? Can you build him a website? Can you help him with networking ? Can you help make his life easier? Or you understanding and respectful Do you compete with his success? Are you kind hearted around children and old folks? These things are actual factors That can help add to a man’s life Dressing good And having a fatty with thousands of likes on ig Does not help your man be a better man That’s self beneficial But a relationship is a 2 player game!