reSee.it - Tweets Saved By @MessariCrypto

Posted - February 2, 2023 at 9:00 PM

Saved - February 16, 2023 at 2:31 PM

reSee.it AI Summary

Decentralized Social (DeSoc) is disrupting traditional social media by unlocking profile and content relationship data for protocols and creators. Traditional social media's closed structure has created problems for creators, including disjointed monetization and disproportionate platform value. DeSoc's open nature allows for innovation and expansion of potential applications. Four popular social graph protocols exist, with LensProtocol having the most traction. DeSoc's architecture enables content creation in nontraditional sectors. For more information, check out the full Enterprise report from Saypien and subscribe to the Unqualified Opinions newsletter for world-class research.

@MessariCrypto - Messari

1/ Traditional social media has created both an impenetrable moat for new entrants and disjointed creator monetization. Decentralized Social (DeSoc) is re-designing the architecture by unlocking profile and content relationship data (social graph) for protocols and creators.🧵

@MessariCrypto - Messari

2/ Traditional socials' closed structure has created three core problems for creators and potential entrants: +Disjointed creator monetization +Disproportionate platform value +Concentrated creator revenue distribution DeSoc enters as a viable threat through its architecture.

@MessariCrypto - Messari

3/ Like traditional social, DeSoc protocols provide the connection between profiles and digital content. Where the similarities end is in DeSoc's open nature allowing anyone to build applications and features over the social graph, expanding the potential for innovation.

@MessariCrypto - Messari

4/ However, with core social graph protocols in their infancy, each design has various standards and tradeoffs. The four most popular social graph protocols are @LensProtocol, @CyberConnectHQ, @farcaster_xyz, and @desoprotocol.

@MessariCrypto - Messari

5/ Each defines its own core framework for creating profiles, following other profiles, and publishing content. @LensProtocol currently has the most traction of the four, with 100,000 total Lens profiles with about 24,000 actively posting each month.

@MessariCrypto - Messari

7/ Atop the social graph layer sits the application layer, combining the features of the social graph into a familiar UX. While a majority of the current apps are entertainment-focused, DeSoc's nature enables opportunities for content creation in non-traditional sectors.

@MessariCrypto - Messari

8/ For an in-depth look at Decentralized Social (DeSoc), competing social graph protocols, social graph traction, and competing front-end applications, check out the full Enterprise report from @Saypien_. https://messari.io/article/decentralized-social-protocol-map?utm_source=twitter_messaricrypto&utm_medium=organic_social&utm_campaign=desoc_protocol_map

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