reSee.it - Tweets Saved By @The

Posted - December 30, 2024 at 2:00 PM

Saved - December 30, 2024 at 10:43 PM

reSee.it AI Summary

I shared a thread on the funniest ads of all time, highlighting various clever marketing principles. From the Bible App's humor to Air Asia's hidden swear word, each ad uses unique strategies like subtle jokes, meta marketing, and flipping scripts. I noted how brands like Liquid Death and IKEA cleverly turn negativity into engaging content. The thread also features memorable rivalries, like Audi and BMW's advertising war. Overall, these ads showcase the power of creativity and humor in marketing.

@The_AdProfessor - The Ad Professor

The funniest ads of all time (thread 🧵) 1. Bible App https://t.co/MEecP0yJs2

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2. Detour Sunglasses Principle: The Hand Break Turn https://t.co/1wgllzPblK

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3. Daihatsu Principle: Funny Reframe If you have an unsexy practical product, make it sexy with a funny reframe. https://t.co/3j29CRh5AO

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4. Air Asia Principle: The Hidden Swear Word Make the customer swear without swearing. "Phuket, I'll go." https://t.co/hJpL5ZhmIn

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5. Band Sports - 24-7 Sports Channel Principle: The Subtle Joke People love British humour because of how subtle it is. This is gold. https://t.co/kjfn9Pnbdf

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6. The City of LA Principle: Meta Marketing Being out of ideas can be the idea. https://t.co/T0SH0h63vg

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7. PedidosYa Principle: The Unexpected Stitch https://t.co/9XbqWXCqoI

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8. Abramson Cancer Centre Principle: If you want to reach a specific demographic, use their specific language. https://t.co/CKIVgKIM9F

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9. PornHub Principle: Hint at the obvious without saying it https://t.co/c4RxCd2H71

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10. Bose - Noise Cancelling Headphones Principle: Contrast your selling point with the most extreme setting It's impossible to view this ad without a change in your heartbeat https://t.co/V0ENfMN8O5

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11. The Friars Music Nights Principle: No Idea Can Be The Idea Don't have any budget? Human creativity is your insurance policy. https://t.co/LP8qTNUMjT

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12. Watham Funeral Home Principle: Flip The Script Step 1 - Find the expected script by society Step 2 - Flip the script around https://t.co/lfaEIRQU1W

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13. Simons Roofing Principle: Flip The Meme Take well known sentences... And insert your product into the conversation https://t.co/5HDrU6eQOg

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14. BIC Razors & Pens Principle: 1+1=11 BIC sells razors and pens. They took out ads next to one another for both products. If you think outside the box, 1+1 can equal 11. https://t.co/lk9eVoioPS

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15. McDonald's Filet-O-Fish Principle: 3rd Order Consequence If you want to create humour: Show the 3rd order consequence. 1st order = Buy McDonalds Filet Fish 2nd order = Eat in car 3rd order = Birds surrounding car https://t.co/ubln8Y0nR4

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16. Liquid Death Principle: Use The Haters' Energy One of Liquid Death's best ads... Found from a hater in the comment section. "People love us on the internet" https://t.co/evSwcc2PwG

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17. IKEA Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods. https://t.co/ffd6G2hmWm

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18. Oats Overnight Principle: Turning Sh*t into Sugar Oats ran an ad with hilarious bad reviews. They close with the tagline: "Find out why 1 million happy customers disagree". https://t.co/DvCKRG0Uo0

Video Transcript AI Summary

This is not hot oatmeal; it's misleading. One star. It looks appealing, but I can't enjoy drinking my breakfast. It's overly chocolatey and has a cardboard-like texture. While over a million customers are satisfied, I appreciate your feedback, Victoria.

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Speaker 0: This is not hot oatmeal. Very misleading. One star. Looks great, but I cannot enjoy drinking my breakfast. Thank you very much. It's too chocolatey. It's like eating cardboard but with more steps. Over 1,000,000 happy customers disagree, but thanks, Victoria. We'll take that into consideration.

@The_AdProfessor - The Ad Professor

19. BRLO Principle: Ad Parody How did a less known german craft beer brand reach millions of people? By parodying the recent Calvin Klein and Jeremy Allen White advert. https://t.co/MV3frK137z

Video Transcript AI Summary

Don't mess with my beauty. Yes, you're cute, but I know my worth.

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Speaker 0: Don't full body. Yes. Yes. Yes. Don't you mess with my beauty. And yes, you're cute, but really I know.

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20. Better Than Back Sweat Principle: Turning Hate Into Revenue They used this hater's comment as a hilarious idea for an ad: "I'd rather lick the sweat off a fat guy's back than drink liquid death" https://t.co/vxTszOd8J6

Video Transcript AI Summary

Someone online claimed they'd rather lick sweat off a fat guy's back than drink Liquid Death. To settle this, we conducted a taste test with 10 participants at Saket Homes. They sampled two options, A and B. After tasting, everyone expressed a preference for A, with comments like, "I love it" and "It's good." No one actually licked anything, but the consensus was clear: 10 out of 10 preferred the taste of Liquid Death over the alternative. One participant humorously noted that mixing A and B would create a margarita. Try it for yourself and see if you agree!

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Speaker 0: Someone on the Internet said, I'd rather lick sweat off of fat guys back than drink liquid death. Introducing the better than back sweat official taste test. We invited 10 real people and professional fat guys at Saket Homes in for a real taste test. Gonna have you try a first? Oh, I like this. I love it. It's good. Well, go ahead and have you take a lick of b. You want me to lick his bat? Yeah. No. I'm not. Is anyone licked here yet? I don't think so. Okay. Well, let's get let's get that. Sweet Jesus. Alright. Okay. What? I prefer a. Definitely a. I'm good with this. I'm gonna go with a. I prefer a for sure. It's official. 10 out of 10 real people prefer the taste of liquid death overlooking the sweat off of Fat Guy's back. Try it for yourself. See if you agree. If you were to to pour a down b, you'd have a margarita. And Yeah. That's a margarita.

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Bonus: Audi and BMW have history of advertising war: 1. Audi took out a billboard for the A4 saying: "Your move, BMW" 2. BMW responded with a bigger billboard saying: "Checkmate" https://t.co/GhevARA6xT

reSee.it - Tweets Saved By @The_AdProfessor