@itsalexvacca - Alex Vacca
Before AWS existed, one company ran the servers for Twitter, LinkedIn, and Facebook's entire app ecosystem. They owned Node.js, invented containers 8 years before Docker, and Peter Thiel even backed them. Then something happened...
@itsalexvacca - Alex Vacca
In 2004, a cancer researcher turned entrepreneur named Jason Hoffman started a cloud company called Joyent. While Amazon was still figuring out AWS, Joyent was already hosting the internet's hottest startups. Their client list would make your jaw drop. https://t.co/DutUlnkz17
@itsalexvacca - Alex Vacca
Twitter's early infrastructure ran on Joyent servers. LinkedIn scaled on Joyent. When Facebook opened to third-party apps in 2007, Joyent partnered with Dell to host them all. But that's not even the craziest part. https://t.co/olMo1MpiYk
@itsalexvacca - Alex Vacca
Thousands of Facebook apps (and their millions of users) ran on Joyent's cloud. Some accounts suggest Joyent even helped power Facebook's chat feature. They were literally everywhere. Just invisible. And they had technology that wouldn't exist anywhere else for 8 years. https://t.co/8O58F9CGd1
@itsalexvacca - Alex Vacca
Joyent built their own operating system called SmartOS. It used "container virtualization" via Solaris Zones. This was in 2005. Docker didn't exist until 2013. But here's why being 8 years early was actually their biggest curse.
@itsalexvacca - Alex Vacca
Their containers were so efficient that one Joyent server could handle what took multiple Amazon EC2 instances. Industry experts called it "way better than AWS." But they made one technical choice that would haunt them forever. https://t.co/8ATNtsMY3d
@itsalexvacca - Alex Vacca
They built it on Solaris. Developers wanted Linux. While Joyent was fighting this compatibility battle, they made a hire in 2010 that should have changed everything. They brought in the creator of something you probably use every day. https://t.co/terRGCkI9u
@itsalexvacca - Alex Vacca
Ryan Dahl. Creator of Node.js. Joyent became the steward of what would become one of the world's most important developer platforms. Today NASA uses Node.js. Netflix uses it. LinkedIn, Uber, PayPal all use it. Yet somehow, owning Node.js wasn't enough. Because Jeff Bezos had a philosophy.
@itsalexvacca - Alex Vacca
"Your margin is my opportunity." AWS slashed prices constantly. They opened data centers globally. They spent billions. Joyent tried to match Amazon's pricing. But they were fighting a company with infinite money. And Amazon understood something about developers that Joyent completely missed.
@itsalexvacca - Alex Vacca
Amazon built an empire on developer evangelism. Free tiers for startups. Massive documentation. Global conferences like re:Invent. One-stop shop for everything. Joyent stayed niche. Elite, but niche. Then they made the decision that sealed their fate.
@itsalexvacca - Alex Vacca
Joyent chased big enterprise and telecom customers like Telefonica. Amazon chased everyone. Every startup. Every developer. Every student learning to code. By 2010, "cloud" meant AWS. Joyent was already forgotten. The acquisition offer that came next was insulting. https://t.co/qBCd9JEhNH
@itsalexvacca - Alex Vacca
2016: Samsung acquires Joyent for ~$125 million. For context, AWS was worth $100+ billion by then. The company that invented containers and owned Node.js sold for pocket change. But Samsung's ownership made things even worse. https://t.co/NXYT2Kxe57
@itsalexvacca - Alex Vacca
Under Samsung, Joyent limped along for three more years. 2019: They shut down their public cloud entirely. The company that once powered Twitter started helping customers migrate to AWS. The irony gets worse when you see what their technology spawned. https://t.co/UQYytyMkxD
@itsalexvacca - Alex Vacca
Joyent's DNA is everywhere. Every Node.js application. Every Docker container. Every Kubernetes cluster. They invented the future of cloud computing. They just couldn't sell it. Want to know the real gut punch? https://t.co/xdXxI2bON5
@itsalexvacca - Alex Vacca
Samsung paid $125 million for technology that influenced over $1 trillion in market value. AWS is worth $100B today. Docker hit $2 billion. The Node.js ecosystem generates billions annually. Joyent captured none of it.
@itsalexvacca - Alex Vacca
The lesson? In tech, being first doesn't matter. Being best doesn't matter. Scale matters. Distribution matters. Pricing matters. Ecosystem matters. Joyent had the technology to change the world. Amazon had everything else.
@itsalexvacca - Alex Vacca
Thanks for making it to the end! I'm Alex, co-founder at ColdIQ. Built a $6M ARR business in under 2 years. We're a remote team across 10 countries, helping 400+ businesses scale through outbound systems. https://t.co/QeUrqXle0e
@itsalexvacca - Alex Vacca
RT the first tweet if you found this thread valuable. Follow me @itsalexvacca for more threads on outbound and GTM strategy, AI-powered sales systems, and how to build profitable businesses that don't depend on you. I share what worked (and what didn't) in real time.
@itsalexvacca - Alex Vacca
@commanderdgr8 I was equally surprised when I got to know about them. A David vs Goliath story in a sense..
@itsalexvacca - Alex Vacca
@crashoutMerch That is one solid perspective to look at the whole situation. It's many factors, but the loss leader strategy by Amazon is possibly the most devastating stroke to Joyent.
@itsalexvacca - Alex Vacca
@patalmypal Interesting, thanks for sharing.
@itsalexvacca - Alex Vacca
@R1_Invest 💯
@itsalexvacca - Alex Vacca
Facebook once bought a VPN app for $120M and turned it into a surveillance tool that spied on 33M+ users' entire phones for years. This app helped Zuck buy WhatsApp for a whopping $19B and break Snapchat's encryption. Thread
@itsalexvacca - Alex Vacca
The name of this Israeli app was Onavo. It promised to “secure your data” and reduce mobile data usage. When Facebook bought it in 2013, Zuck said the app would help them connect more people to the internet. Facebook even promised to keep Onavo running as a standalone brand. https://t.co/ESnBmkkjuI
@itsalexvacca - Alex Vacca
But Onavo operated as a VPN that routed all your phone's internet traffic through Facebook's servers before sending it anywhere else. Facebook could see: • Every app you opened • How long you used it • Which websites you visited • And at what time you used each app
@itsalexvacca - Alex Vacca
What did this mean for Facebook? It meant that Zuck could see exactly which one of Facebook's competitor was growing popular among people. Look how Facebook was tracking these apps (revealed in the court later): https://t.co/L780CFL0KJ
@itsalexvacca - Alex Vacca
By 2016, this data revealed Snapchat was exploding in popularity. But there was one problem: Snapchat's traffic was encrypted, so Facebook couldn't see how people were using it. In an email, Zuck says: It seems important to figure out a way to get reliable analytics about them https://t.co/y4PJhsvZBG
@itsalexvacca - Alex Vacca
Facebook's started "Project Ghostbusters" - named after Snapchat's ghost logo. They would use "man-in-the-middle" attacks to break Snapchat's encryption. Within a month, Facebook's engineers built "kits" that could intercept Snapchat's data before it got encrypted. https://t.co/MVgl1qNFU5
@itsalexvacca - Alex Vacca
Facebook created custom client & server side code based on Onavo’s VPN proxy app. This code included a client-side “kit” that installed a root certificate on Snapchat users’ mobile devices. Then Facebook’s servers created fake digital certificates to impersonate Snapchat analytics servers to redirect & decrypt secure traffic from those apps to Facebook.
@itsalexvacca - Alex Vacca
Seeing Snapchat's success, Zuckerberg offered to buy it for $3 billion. But when Snap's CEO refused the offer, Facebook launched Snap's most famous feature on Instagram - Stories. https://t.co/ZFDmcdsn8G
@itsalexvacca - Alex Vacca
But this wasn't just about Snapchat. Facebook used Onavo to systematically monitor Houseparty, YouTube, Amazon, and dozens of other apps. Any rising competitor was identified, analyzed, and neutralized. https://t.co/4DSa3k13PK
@itsalexvacca - Alex Vacca
Apple forced Onavo off the App Store for violating privacy rules. So Facebook rebranded it as "Facebook Research" and started paying teens $20/month to install it on their phones. When Apple found out, they revoked Facebook's certificates, breaking ALL of Facebook's iOS apps. https://t.co/yZnVKDgtr1
@itsalexvacca - Alex Vacca
Onavo shows how Big Tech weaponizes our trust. 33 million people installed privacy protection that was actually the most sophisticated corporate surveillance tool ever built.
@itsalexvacca - Alex Vacca
Thanks for making it to the end! I'm Alex, COO at ColdIQ. Built a $6M ARR business in under 2 years. Started with two founders doing everything. Now we're a remote team across 10 countries, helping 400+ businesses scale through outbound systems. https://t.co/O19Cfh6X0J
@itsalexvacca - Alex Vacca
RT the first tweet if you found this thread valuable. Follow me @itsalexvacca for more threads on outbound and GTM strategy, AI-powered sales systems, and how to build profitable businesses that don't depend on you. I share what worked (and what didn't) in real time.
@itsalexvacca - Alex Vacca
CIA can't operate without it. Pentagon can't function without it. And Wall Street can't trade without it. Yet most people have no idea about what Palantir does. How the Government let a $300 Billion surveillance company track you everywhere 🧵 https://t.co/0DCeId4brz
@itsalexvacca - Alex Vacca
Palantir is the software that's used: • By agencies to hunt terrorists • By Ferrari to optimize F1 strategies • By banks to check if you'll become a loan defaulter • By airlines to fix issues before any crash occurs By the end of this thread, you'll know what Palantir is 👇 https://t.co/BwjFP5CWs7
@itsalexvacca - Alex Vacca
Peter Thiel founded Palantir after 9/11. He wanted to build a company that could help catch terrorists before they could attack somewhere. But no one was ready to invest in Palantir. Enters CIA's venture In-Q-Tel which invested $2M and became the first client. https://t.co/YfdL7XUN2v
@itsalexvacca - Alex Vacca
Palantir basically tracks everything. From fingerprints, bank records, license plates, phone logs, social media, sensor feeds, documents, you name it. It can find all your secrets and then predict every action that you'll do. That's why it's not just helping governments... https://t.co/HuabCLIBWT
@itsalexvacca - Alex Vacca
Palantir offers 2 main products: 1. Gotham: Made for spy agencies, militaries, and police. It was designed as “the ultimate tool of surveillance,” and provides various functionalities: • Finds hidden relationships • Maps terrorist organizations • Geospatial analysis https://t.co/BTSsOlEtbH
@itsalexvacca - Alex Vacca
2. Foundry: Made for the corporate world Foundry allows businesses to fuse all their databases (financial records, supply chain logs etc.) into a single platform. Then they can build apps on top of it. Airbus uses Foundry to predict mechanical failures before they occur. https://t.co/Uw565SS3UF
@itsalexvacca - Alex Vacca
Palantir helped the Army track bomb-makers in Iraq and Afghanistan. It even helped them avoid roadside IEDs (explosive devices). Yes! A software helped the army do that. Then in 2011, US used Palantir to catch Osama bin Laden. https://t.co/rXdSIbARnh
@itsalexvacca - Alex Vacca
When Russia invaded Ukraine, Palantir came for help. Its Gotham software took live feeds from satellites, drones, and sensors to pinpoint Russian tanks and artillery in real time. Ukraine could see the Russian units, then decide where to aim their rockets. https://t.co/nVpHnQDcPr
@itsalexvacca - Alex Vacca
Palantir is now even used in F1. During races, engineers use Palantir to analyze Grand Prix data, test bench results, and even minute tolerances. The goal is to decide when to push the engine, when to pit, and how to get out extra speed. https://t.co/s6KjVGX7Zu
@itsalexvacca - Alex Vacca
But all is not well. In 2012, Palantir partnered with New Orleans police to predict crimes before they happened. It went through NOPD arrest files, gang affiliations, and then flagged a list of "high risk" individuals. All this was done behind the curtains. https://t.co/g5YbkkWfG7
@itsalexvacca - Alex Vacca
JPMorgan used Palantir to spy on its own employees. The system tracked emails, browsing histories, badge swipes at doors, phone calls - basically every digital trace. At one point, JPMorgan security even spied on their own executives without authorization. https://t.co/rJJkM8lhSG
@itsalexvacca - Alex Vacca
Palantir provides ICE with a system to track undocumented immigrants. In 2025, ICE is paying Palantir $30 million to create "ImmigrationOS". A software that prioritizes deportation targets and tracks people who self-deport. Palantir touches everything without you knowing it. https://t.co/wgvMAHzFZf
@itsalexvacca - Alex Vacca
It took the company 17 YEARS to turn a profit (first profitable quarter in 2022). But by 2025, Palantir is valued at $300 BILLION - on par with Bank of America. https://t.co/0odq1eKLOH
@itsalexvacca - Alex Vacca
The German Court ruled police couldn't use Palantir because it violated privacy rights. But in America? It's everywhere - from nuclear facilities to hospitals to battlefield targeting. And now Trump just made it bigger.
@itsalexvacca - Alex Vacca
March 2025: Trump issued an executive order requiring ALL federal agencies to share their data. Tax records, health info, everything. Palantir's Foundry is now integrating into DHS and HHS to make this happen. https://t.co/XUcwSZq8GX
@itsalexvacca - Alex Vacca
Palantir's CEO Alex Karp said their technology helped "curb far-right movements in Europe." Now picture that same system scaled across the entire US government. A private company deciding what's a threat. https://t.co/p7DjVGbZ4Z
@itsalexvacca - Alex Vacca
And investors love this power. Palantir stock just hit record highs, outpacing the S&P 500. Trump's order accelerated Palantir from controversial startup to America's surveillance backbone. Now you tell me: What do you think about Palantir? https://t.co/7KQQc4Xxxd
@itsalexvacca - Alex Vacca
Thanks for reading! I'm Alex, COO at ColdIQ. Built a $4.5M ARR business in under 2 years. Started with two founders doing everything. Now we're a remote team across 10 countries, helping 200+ businesses scale through outbound systems. https://t.co/c3hXPwDjuW
@itsalexvacca - Alex Vacca
RT the first tweet if you found this thread valuable. Follow me @itsalexvacca for more threads on outbound and GTM strategy, AI-powered sales systems, and how to build profitable businesses that don't depend on you. I share what worked (and what didn't) in real time.