@jappleby - Jack Appleby
The @Lays Super Bowl ad is p cute. You gotta love The Little Farmer making potatoes just like Dad. https://t.co/fPhZXSEzmG
@jappleby - Jack Appleby
Wow, Him & Hers might've made the best traditional ad of the Super Bowl - Hit a human need: weight loss - Establish villains: society, big pharma - Make it clear their product is personalized - Great lines like "you deserve to feel great in your body" https://t.co/aWWchDPnfx
@jappleby - Jack Appleby
"Even if my last name is Ford" as Harrison Ford turns on a Jeep is iconic Super Bowl ad writing. Overall spot is fine. A little heavy handed, even though Harrison's always awesome. Felt like Jeep B-Roll spliced in, not tied enough. https://t.co/SUDIzyVSeW
@jappleby - Jack Appleby
SEAL AS A SEAL. @MountainDew just dropped the most hysterical bizarre Super Bowl ad and I'm here for it https://t.co/o39CosVAzG
@jappleby - Jack Appleby
The @BudLight commercial is good, not great. I kinda want more laughs if you get Shane Gillis? "I spent most of my money on this" got me, but for a :60, we need more LOLs than that https://t.co/cRfofPxk2o
@jappleby - Jack Appleby
The @NerdWallet Super Bowl ad is a chuckle. I legit laughed when the whale laughed. Also like that they reinforced the product with the dude asking the whale if he uses credit cards. Could've done more, tho. https://t.co/gyWxzHQ5HJ
@jappleby - Jack Appleby
Wait, the Lilo & Stitch Super Bowl ad is SO GOOD. I love when ads actually tie to the moment https://t.co/Ees9rmqr1L
@jappleby - Jack Appleby
CHATGPT. WHAT. You just lit $7 million on fire. Worst Super Bowl Ad EVER. Imagine having one of the coolest tech innovations EVER and NOT SHOWING THE SUPER AUDIENCE WHAT IT ACTUALLY DOES. God, that is a horrible ad. https://t.co/yXOJfavPSC
@jappleby - Jack Appleby
The @CoorsLight Super Bowl Ad is hysterical and so charming... but has just nothing to do with the brand. I love the sloths so much, but everyone's gonna say "did you see the sloth commercial?" and forget which brand made the ad. https://t.co/lNr67H0SyQ
@jappleby - Jack Appleby
What... @SalesForce, your Super Bowl ad makes no sense. Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose... https://t.co/pAiK9jiBhe
@jappleby - Jack Appleby
Okay, I laughed out loud at @Doritos' Super Bowl Ad Best part: FAN MADE. They brought back their old make our commercial contest, and the creators got $1 million! https://t.co/hcVnZ5tKKW
@jappleby - Jack Appleby
Well, @Coffeemate won the coveted "What The F*** Did I Just Watch" award for Super Bowl Ads https://t.co/8XH5e0dbiy
@jappleby - Jack Appleby
Man, the NERDS Super Bowl ad is a big miss. There's zero storytelling here whatsoever—just special effects and a mediocre cover song. Totally forgettable, for a candy that's supposed to be zany. https://t.co/7ViQhODY6y